Marketing Operations Senior Manager

Presidio Where Teamwork and Innovation Shape the Future
AtPresidio were at the forefront of a global technology revolution transforming industries throughcutting-edge digital solutions and next-generation AI. We empower businessesand their customersto achieve more through innovation automation and intelligent insights.

The Role: Marketing Operations Senior Manager

We are seeking a dynamic Marketing Operations Senior Manager to join our newly formed marketing analytics and insights team reporting directly to the VP of Marketing Analytics and Operations. This is a foundational role that will be instrumental in building and executing the operational infrastructure that powers our marketing organizations growth and performance measurement capabilities. As a key member of our marketing team you will be responsible for the day-to-day execution of marketing operations campaign management and process optimization while supporting the VP in building scalable systems and frameworks. This role offers the opportunity to shape marketing operations from the ground up in a fast-growing organization.

This is a remote position for candidates that live in the Eastern or Central Time Zones of the United States.

Core Responsibilities:

Campaign Operations & Execution

• Design implement and manage end-to-end campaign workflows across all marketing channels (email digital advertising events content syndication)
• Execute lead management processes including lead scoring routing and nurturing programs
• Manage campaign setup testing deployment and performance tracking across marketing automation platforms
• Coordinate campaign calendars and ensure proper campaign attribution and tracking implementation

Marketing Technology Management

• Serve as the hands-on administrator for key marketing technology platforms (Pardot/Marketo/HubSpot Salesforce analytics tools)
• Maintain data integrity across all marketing systems and troubleshoot technical issues
• Implement and manage marketing automation workflows lead scoring models and segmentation strategies
• Support the evaluation and implementation of new marketing technologies and integrations

Data Management & Quality Assurance

• Ensure data accuracy and consistency across CRM marketing automation and analytics platforms
• Implement and maintain data hygiene processes including deduplication standardization and enrichment
• Manage database segmentation and list management for targeted campaigns
• Create and maintain data documentation and standard operating procedures

Process Development & Optimization

• Develop and document standardized marketing operations processes and workflows
• Identify bottlenecks and inefficiencies in current processes and implement solutions
• Create and maintain campaign request workflows and project management processes
• Establish quality control checkpoints and approval processes for campaign deployment

Performance Tracking & Reporting

• Build and maintain campaign performance reports and dashboards for marketing leadership
• Track and analyze key marketing metrics including lead generation conversion rates and campaign ROI
• Support monthly business reviews with data preparation and analysis
• Collaborate with the analytics team on attribution modeling and advanced measurement initiatives

Partner Marketing & MDF Management

• Work closely with the partner marketing team to track measure and report on ROI of partner MDF investments across events digital campaigns and other marketing activities
• Create and maintain dedicated partner dashboards that provide clear visibility into MDF utilization and performance metrics
• Develop standardized reporting templates and deliver monthly and quarterly MDF performance reports to partners

Cross-Functional Collaboration

• Partner with Sales Operations to optimize lead handoff processes and ensure proper lead follow-up
• Work closely with partner marketing demand generation content and field marketing teams to execute campaigns effectively
• Collaborate with IT and data teams on system integrations and data flow optimization
• Support executive reporting by providing partner performance data and insights

Key Success Metrics

• Campaign deployment accuracy and timeliness (95% on-time delivery)
• Lead processing efficiency and data quality maintenance
• Marketing automation program performance and engagement rates
• System uptime and data integrity across marketing technology stack
• Process improvement implementation and team efficiency gains
• Partner MDF ROI reporting accuracy and timely delivery of monthly/quarterly reports

Required Skills and Professional Experience

• 10 years of marketing operations experience preferably in B2B technology companies with partner marketing experience
• Hands-on experience with marketing automation platforms (Marketo HubSpot Pardot) and CRM systems (Salesforce)
• Proven track record of managing complex multi-channel marketing campaigns and partner-funded activities
• Experience with marketing analytics and reporting tools (Google Analytics Tableau Excel) and dashboard creation
• Strong project management skills with experience managing multiple concurrent initiatives and stakeholder reporting

Technical Skills:

• Advanced proficiency in marketing automation platforms and CRM administration
• Strong analytical skills with experience in data analysis and reporting
• Working knowledge of HTML basic SQL and API integrations
• Experience with campaign attribution and lead routing methodologies
• Familiarity with digital advertising platforms and tracking implementation

Core Competencies:

• Exceptional attention to detail and process-oriented mindset
• Strong problem-solving abilities and troubleshooting skills
• Excellent communication and collaboration skills across technical and non-technical teams
• Ability to work independently while supporting broader team objectives
• Adaptability and comfort working in a fast-paced evolving environment

Preferred Qualifications:

• Bachelors degree in Marketing Business or related field
• Experience building marketing operations functions in high-growth environments
• Knowledge of data privacy regulations (GDPR CCPA) and compliance requirements
• Certification in relevant marketing technology platforms
• Experience with ABM (Account-Based Marketing) tools and strategies

Growth Opportunities

This role offers significant growth potential within our expanding marketing analytics organization. Successful performance will lead to opportunities for:

• Leadership responsibilities as the team grows
• Advanced analytics and data science project involvement
• Strategic planning and process design ownership
• Cross-functional project leadership and stakeholder management
• Professional development in emerging marketing technologies and methodologies

What We Offer

Join a newly formed high-impact team with direct visibility to marketing leadership and the opportunity to build foundational systems that will scale with our organizations growth. Youll work closely with the VP to establish best practices while gaining hands-on experience across all aspects of modern marketing operations

Your future at Presidio

JoiningPresidiomeans stepping into aculture of trailblazersthinkers builders and collaboratorswho push the boundaries of whats possible. With our expertise inAI-driven analytics cloud solutions cybersecurity and next-gen infrastructure we enable businesses to stay ahead in an ever-evolving digital world.

Hereyour impact is youre harnessing the power ofGenerative AI architecting resilientdigital ecosystems or drivingdata-driven transformation youll be part of a team that is shaping the future.

Ready to innovate Lets redefine whats nexttogether.

About Presidio
At Presidio speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation security networking digital transformation and cloud computing. Presidio fills gaps removes hurdles optimizes costs and reduces risk. Presidios expert technical team develops custom applications provides managed services enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally.For more information visit.

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Applications will be accepted on a rolling basis.

Presidio is an Equal Opportunity / Affirmative Action Employer / VEVRAA Federal Contractor. All qualified candidates will receive consideration for this position regardless of race color creed religion national origin age sex citizenship ethnicity veteran status marital status disability sexual orientation gender identification or any other characteristic protected by applicable federal state and local statutes regulations and ordinances.

To read more about discrimination protections under Federal Law please visit: you have any difficulty using our online system and need an accommodation in the job application process due to a disability please send an email tofor assistance.

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Required Experience:

Senior Manager