Lead Demand Generation Manager
Lead Demand Generation Manager
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Job Description
About SchoolMint
SchoolMint is on a mission to help K-12 schools grow and thrive by transforming the student enrollment journey. Our comprehensive platform empowers school districts charter networks and individual schools to improve family engagement streamline enrollment and registration and support student retention. With solutions trusted by thousands of schools across the U.S. SchoolMint is changing how families interact with education.
Role Overview
We are looking for a strategic data-driven Lead Demand Generation Manager to own and scale our demand generation this role you will be expected to integrate inbound and outbound demand generation strategies to drive growth and will be responsible for planning executing and optimizing marketing programs that drive awareness generate qualified pipeline and accelerate SchoolMints growth across the K-12 market. This role is ideal for someone with a passion for education a strong performance marketing mindset and experience marketing to Charter and District Leaders.
Key Responsibilities:
Demand Generation Strategy
- Own and evolve the end-to-end demand generation strategy aligned with revenue goals.
- Develop segmented campaigns targeting district decision-makers superintendents enrollment directors and communications leaders.
- Design outreach strategies tailored to both public school districts and charter management organizations.
Campaign Execution
- Plan and launch multi-channel campaigns (email paid social SEM webinars events content syndication).
- Support Account-Based Marketing (ABM) programs for high-priority districts and charter networks.
Partnership & Association Engagement
- Build and maintain strong relationships with K-12 Charter School Associations and District Administrators Associations (e.g. AASA NAESP National Alliance for Public Charter Schools).
- Identify partnership opportunities co-marketing programs and event sponsorships that increase SchoolMints visibility and credibility within these communities.
- Represent SchoolMint at association events webinars and networking opportunities to build awareness and generate demand.
Pipeline & Lead Management
- Drive MQLs and SALs through full-funnel initiatives and nurture programs.
- Partner closely with Sales and SDRs to ensure campaign follow-up and qualification processes are tight and effective.
Marketing Operations & Optimization
- Manage campaign tracking attribution and reporting using Salesforce HubSpot and other MarTech tools.
- Continuously evaluate and optimize messaging channels CTAs and campaign performance.
- A/B test outbound messaging to specific personas buyers.
Cross-Functional Collaboration
- Work with content marketing product and design to create compelling assets for different stages of the buyer journey.
- Align with sales leadership and customer success to identify new business opportunities cross-sells and fine-tune targeting strategies.
Qualifications:
- 4 years in demand generation B2B marketing or growth marketingpreferably in EdTech or K-12 markets.
- Bachelors degree in Marketing Communications or related field; advanced degree a plus.
- Experience targeting school charter and district leaders understanding seasonality and education sales cycles.
- Proven success generating qualified pipeline through digital and outbound campaigns.
- Proficiency in HubSpot Salesforce Google Ads LinkedIn Campaign Manager and marketing analytics tools.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication.
Why Join SchoolMint
- Comprehensive Health Benefits: Medical Dental Vision Employee Paid Life Insurance and Disability Insurance.
- Generous PTO: Paid Time Off Sick Days Birthday Floating Holiday Wellness Floating Holidays Volunteer Day and Winter Recess.
- 401(K): Including employer contribution after a 90-day waiting period.
- Professional Development: Educational Assistance Program industry conference access and internal training resources.
- Inclusive Culture: Work in a no-jerks-allowed environment where teamwork and creativity are central to our success.
Required Experience:
Manager
Employment Type
Full Time
