Digital Content Manager

Vancouver, WA - USA

Yearly Salary: USD 82000 - 87000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Full-time

Description

Position Overview:

We are seeking an accomplished Digital Content Manager to enhance and evolve Johnsons JRNY application. JRNY is a digital fitness platform that allows users to connect and control a wide variety of fitness equipment as well so off product exercise routines.

Under the direction of the Sr. Director of Electrical Engineering the Digital Content Manager will use a blend of creative strategic and analytical skills to manage the content within JRNYs fitness application driving user engagement acquisition and retention.

Responsibilities:

Content Strategy & Curation:

Develop and implement a comprehensive content strategy aligned with the apps overall goals and target audience.

Curate and manage diverse content types: strength and cardio workouts training programs plans videos Explore the World routes etc.

Collaborate with fitness experts trainers and other subject matter experts to create new content ensure content accuracy and relevance.

Oversee content production including writing editing and sourcing visual assets.

Content Optimization & Delivery:

Optimize content for search engine visibility (SEO) within the app and on external platforms.

Implement personalization tactics to deliver relevant content based on user preferences and progress.

Manage the content calendar and ensure timely publication of new content and updates.

Performance Analysis & Improvement:

Analyze app usage data and content performance metrics (engagement retention conversion etc.).

Leverage data insights to refine content strategy and optimize for better engagement and user satisfaction.

Conduct A/B testing on content elements (headlines visuals formats) to identify optimal approaches.

Cross-functional Collaboration & Leadership:

Partner with marketing product and design teams to ensure content consistency and alignment with brand guidelines and campaigns.

Collaborate with engineering teams to enhance the content management system and other tools within the app.

Stay up to date with industry trends competitor activities and new technologies in digital fitness and content marketing.

Requirements

Education:

Bachelors degree in Marketing Communications Digital Media or a related field.

Experience:

Minimum of 4 years of experience in digital content management or a similar role ideally in the health wellness or fitness industry.

Strong understanding of content strategy content optimization techniques and performance analysis.

Excellent written and verbal communication skills.

Experience with content management systems (CMS) analytics tools (e.g. Google Analytics Adobe Analytics) and A/B testing frameworks.

Knowledge of mobile user experience principles and user behavior within app-based experiences.

Passion for health fitness and helping people achieve their wellness goals.

Ability to work effectively in a fast-paced environment and manage multiple projects

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs

EOE/M/W/Vet/Disability#ZR

Salary Description

$82000-$87000 annually based on experience

Required Experience:

Manager

Full-timeDescriptionPosition Overview:We are seeking an accomplished Digital Content Manager to enhance and evolve Johnsons JRNY application. JRNY is a digital fitness platform that allows users to connect and control a wide variety of fitness equipment as well so off product exercise routines.Under...