VP of Demand Generation - Europe (m/f/d)
VP of Demand Generation - Europe (m/f/d)
Posted on :
07-09-2025
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1 Vacancy
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Job Description
Location
Hybrid in Lisbon (minimum of 2-3 days a week from the office)
SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS
Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product businesses can collect manage and document user consents on websites and apps and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.
Usercentrics is seeking a VP of Demand Generation to spearhead our EMEA acquisition and pipeline growth strategy. Reporting directly to the CMO this role will be pivotal in driving measurable revenue impact across product-led and sales-assisted motions. You will be both a strategic architect and a hands-on operator shaping scalable growth playbooks while leading a high-performing team.
Usercentrics is seeking a VP of Demand Generation to spearhead our EMEA acquisition and pipeline growth strategy. Reporting directly to the CMO this role will be pivotal in driving measurable revenue impact across product-led and sales-assisted motions. You will be both a strategic architect and a hands-on operator shaping scalable growth playbooks while leading a high-performing team.
Your Tasks
- Drive new ARR generation across self-serve and assisted sales channels by scaling and optimizing our multi-channel acquisition (Search Paid Social YouTube Affiliates ABM Events Partner Marketing) and lead pipeline generation and acceleration programs.
- Develop scalable repeatable growth playbooks in collaboration with other GTM leaders.
- Build lead and mentor a high-performing team including data & performance content experts.
- Ensure data-led optimization across all channels. Empower the team to leverage the latest technologies such as AI agents Value-Based bidding with predictive models to improve CAC CAC:Payback LTV and conversion rates.
- Establish measurement frameworks and ensure accurate reporting of marketing KPIs (Signups PQLs Premiums MQL SQL ARR).
- Partner with Sales operations and Web Experience teams to optimize funnel processes data flows and attribution.
- Collaborate cross-functionally with Growth Sales Partnerships Product Finance BI and HR acting as a trusted advisor to senior leadership.
- Continuously refine our marketing tech stack (Salesforce Pardot GA4 DreamData Supermetrics automation tools).
- Contribute to overall company strategy through ideas insights and creativity. Provide actionable intelligence on marketing performance and operations conversion rates funnel performance and other KPIs on a consistent and recurring basis (trends fundamentals analysis).
You Bring
- 8 years of experience and at least proven experience leading Demand Generation teams for growing B2B/SaaS companies with a mix of self-serve and assisted sales. Demonstrated success in supporting multi-market efforts complex marketing campaigns and a team approach to selling for direct sales and channel-based. Full proficiency working with CRM stacks (Salesforce/Pardot) and Hands-on expertise with performance acquisition channels and managing budgets above 10M yearly is highly desirable.
- Analytical you are a master of numbers and proactively slice and dice data in multiple ways to detect conclusive patterns. You are always asking questions and are never satisfied till you receive answers. You know that data is crucial and that it is through stories and examples that people understand and change behaviors.
- Empathetic Leader: builds high-performing and innovative teams through clarity respect and psychological safety.
- Strategic operator: able to align acquisition programs with company strategy and growth goals.
- Collaborative partner: proven ability to work with C-suite and cross-functional leaders in diverse global environments.
- Forward-thinking: Ability to solve complex problems and articulate the root cause and recommended solutions. A strong ability to address current day challenges and account for what is needed now and in the future.
- Operational Excellence: Able to drive projects to completion and organize/prioritize work for self and the teams. Sustain execution and urgency in the work processes.
- Strong Communicator: Executive presence and polish with the ability to work and communicate at executive level while still staying hands-on with the DemandGen team. The ability to clearly articulate the companys growth strategy and plans so everyone understands the vision and goals.
Why join Usercentrics
- Joining Usercentrics means becoming part of a fast-growing diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
- Company culture is important to us - we strive to continuously develop a positive vibrant and inspiring environment that enables everyone to thrive both personally and professionally
- Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
- Your work-life balance is important to us too - we offer flexible working hours hybrid working and the possibility of workcations (in accordance with our company policy)
- We always remember to have fun along the way both in our day-to-day work and at our regular team events on site in our offices in Munich Copenhagen Odense Lisbon and Prague or online
- You are the most valuable asset to our company which is why were happy to offer awesome benefits like our personal development budget job-related language courses and a lot more (depending on your location) to focus on your well being
About us
We are driven by our values #BeBrave #BetterTogether #LeadbyExample #InnovateWithPurpose #PassionForPrivacy #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. Theyre the heart of our company and inspire us to do our best every day.
We strive to create a diverse equitable and inclusive environment (DEI) where everyone feels valued respected and empowered to reach their full potential. We believe that our different backgrounds experiences and perspectives are our greatest strengths so we are committed to building with them as we foster innovation and drive our success.
We recognize that this is an ongoing journey. We commit to listening and to continuous learning growth and improvement. By embracing DEI principles we will create a more just and equitable society and we are proud to play our part in making this vision a reality.
We are #BetterTogether.
Required Experience:
Exec
Employment Type
Full-Time
Key Skills
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