Product Marketing Manager, Growth

The Team

The Growth Team is in charge of expanding Upstarts reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on peoples financial lives. We are looking for a full-stack growth marketing manager who can help us grow our new products sustainably through compelling and creative ways.

As the Product Marketing Lead you will lead product marketing for our newest product putting technology to work for everyday Americans. Every year millions of people turn to high-cost payday and cash advance loans to cover short-term needs often paying excessive fees and interest to make ends meet. Our mission is to build products that help our customers stabilize their lives and build real financial security. Youll drive the growth strategy go-to-market execution and customer adoption plan from the ground up shaping how borrowers discover understand and repeatedly use the product. This is a high-impact role for someone who can translate insights into action and who thrives in fast-moving zero-to-one environments.

As part of a small high-impact team youll help shape the next chapter of Upstarts growthworking across product marketing and leadership to bring transformative ideas to life. If youre energized by big challenges and eager to leave your fingerprints on initiatives that matter wed love to talk.

Position Location - This role is available in the following locations: Remote

Time Zone Requirements - This team operates on the East/West Coast time zones.

Travel Requirements - As a digital first company the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

The Role

Were looking for a Product Marketing Manager Growth to drive bold cross-functional bets that will shape how we bundle distribute and position our products for greater relevance and reach. Sitting at the intersection of product growth and strategy this role requires a strong operator who brings clarity to ambiguity and momentum to high-stakes initiatives. Youll partner closely with leaders across Product Marketing and Analytics to execute strategic programs. Youll also own and evolve our competitive strategy centralizing insights and turning them into action across product positioning and GTM. Finally youll drive strategic marketing efforts for our flagship product Personal Loans helping unify our approach across paid lifecycle and owned channels.

How youll make an impact:

• Partner with cross-functional leads to execute company-wide growth initiatives that reimagine how we package and distribute our products.
• Develop and lead bold omnichannel growth programs for Personal Loans including geo-targeted and segment-specific initiatives.
• Own and scale our competitive intelligence functionsynthesizing insights into recommendations that shape positioning product direction and growth strategy.
• Identify and prioritize high-leverage growth opportunities through deep analysis of customer behavior product performance and competitive moves.
• Influence roadmap decisions by championing the voice of the customer market trends and white space opportunities.
• Test and learn your way into bold ideasdesigning iterative experiments that de-risk big bets and uncover scalable paths to growth.
• Deliver tight positioning and GTM strategies for emerging growth opportunities including new distribution models or bundles.

What were looking for:

• 5 years in product marketing growth strategy or a similarly strategic rolepreferably in fintech or a high-growth tech environment.
• Proven ability to drive large cross-functional projects forward in ambiguous high-stakes environments.
• Exceptional communication and influence skills across all levels of an organization.
• Experience distilling complex competitive landscapes into clear actionable strategies.
• A strong understanding of full-funnel marketingacross paid lifecycle and ownedand how to orchestrate them for business outcomes.
• A bias for action high agency and the ability to push things over the line.