Senior Marketing Manager
Senior Marketing Manager
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Job Description
At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.
Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.
Job Description
Job Responsibilities:
- Support marketing strategy and tactical plan for antifungal product in China.
- Develop department penetration strategy and tactical plan in ICU/ID/Respiratory to ensure effective communication and implementation of marketing strategies and drive AmBisome quick uptake in China market.
- Refine promotional toolkits like key messages visible tools and medical materials to support FF daily visiting and clinical education.
- Manage operation budget
- Be able to analyze complex marketing data and generate market insights to refine marketing strategies.
- Build up effective working relationships with key opinion leaders and make sure they have advanced disease and treatment knowledge.
- Cooperate with Sales RMM Medical and PA to align strategies and facilitate execution excellence.
- Provide training to sales force for improving effectiveness.
- Lead cross function effort to build innovation platform for AmBisome sustainable uptake in China.
Knowledge Skills Experiences and Education
- Have bachelors degree in science clinical medicine major is preferred
- Have minimum 10 years pharmaceutical working experience which includes 4 years of marketing experience
- Comprehensive marketing knowledge and experience in anti-fungal area/ new product launch/ indication launch/ department owner will be preferred
- Be able to analyze complex marketing data and generate market insights
- Strong key opinion leader engagement capability
- Strong strategic thinking and learning agility
- Excellent interpersonal skills and collaborative mindset
- Be fluent in conversational and written English
在吉利德我们致力于为所有人创造一个更健康的世界过往逾35年间我们在HIV病毒性肝炎COVID-19肿瘤等危及生命的疾病领域持续推动药物革新改善患者生活并在全球范围内提升药物可及未来我们将继续应对全球最具挑战的健康问题为实现这一使命需要我们同心协力坚定信念和不懈努力
每个你都将在我们探索和推动改变生命的科学创新进程中扮演至关重要的角色吉客是我们得以实现伟大愿景的重要伙伴我们期待充满热忱志存高远的你在这里创造真正的影响力
我们深信卓越的管理者才能赋能卓越的团队每一位吉利德领袖都致力于为吉客创造积极的工作体验无论你现在抑或有志向成为团队管理者都是塑造吉客文化的关键引擎让我们共同创造一个让每位吉客都能感受到包容持续成长和充分赋能的职场环境实现未来无限可能
加入吉利德科学携手突破不可能
工作职责
- 协助制定安必速品牌策略及营销战役制定有影响力的执行计划
- 制定安必速在ICU呼吸感染等的推广策略及执行计划并确保项目卓越执行驱动业务快速增长
- 优化品牌关键信息可视化工具推广及医学材料及DA以支持销售团队有效的开展拜访和临床教育
- 管理预算和适当的分期
- 分析定性和定量市场数据以加深对客户需求品牌和疾病问题以及市场潜力的理解包括主动识别机会和差距以完善策略
- 与抗真菌感染关键意见领袖建立有效的工作关系并确保他们支持安必速在疾病和治疗方面的学术观念
- 与其他职能团队如销售区域市场医学Digital/CE合作以获得他们支持和意见并调整执行
- 为销售团队提供培训以提高他们的工作效率
- 探索抗真菌领域其他合作伙伴潜在的合作机会 探索创新项目推动长期业务增长
知识经验和能力要求
- 具有理学学士学位临床医学专业优先
- 至少有 10 年的制药行业工作经验其中包括4年的市场部经验
- 具备全面的市场营销知识有特药新产品上市新科室拓展或抗生素领域经验者优先考虑
- 能够分析复杂的营销数据并产生市场洞察力
- 关键意见领袖管理能力强
- 战略思维和敏捷学习的能力
- 出色的人际交往能力和团队协作意识
- 流利的英语会话和书面英语
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Required Experience:
Manager
Employment Type
Full-Time
