Digital Marketing Delivery Manager - Tangerine

Requisition ID: 234830

Tangerine is Canadas leading direct bank. We offer flexible and accessible banking options innovative products and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities and that includes our own internal community. Its important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canadas leading digital bank Tangerine technology is at the heart of everything we do. We have redefined what digital banking is and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges Are you ready to reach new heights in your career and become part of an established disruptor If so come join us and help redefine the Canadian banking landscape!

What you will be doing:

The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with Acquisition Primacy and Deposits Product Owners as well as Marketing Planners to drive alignment and execution across the full owned digital marketing funnel. Responsible for developing the campaign go- to-market strategy aligned to business objectives provided by Strategy & Planning. The successful candidate will possess data driven decision making skills with strong understanding of channel and digital marketing best practice along with experience working in a sales organization. The Digital Marketing Delivery Manager will report directly to the Director Digital Marketing Delivery.

Is this role right for you In this role you will:

• Lead the development of the overall digital marketing campaign go-to-market strategy and act as a channel owner to build best in class campaigns test & optimization strategy and personalization. Applies an iterative approach to continuously test & optimizes across channels.
• Launch digital marketing campaigns through owned channel tactics like email push notifications Mobile landing pages and more.
• Work closely with editorial and creative teams to build content aligned with marketing strategy and campaign objectives.
• Partner cross-functionally within Marketing Client experience customer insights product management contact centers etc. to effectively develop and execute growth and retention focused communications and analyze their success.
• Supports marketing strategies to generate results based on solid analysis including client behavior channel optimization profiling & segmentation to drive message relevance.
• Leverage analytics platforms such as Google Analytics and Looker Studio Pro to assess campaign performance implement mid-flight optimizations and extract actionable insights to inform future strategy.
• Establish trusted collaborative working relationships with other members of the Tangerine Marketing and product teams
• Ensure Tangerine remains in compliance and is aware of all banking/regulatory requirements amendments and responsibilities.
• Other duties as assigned.

Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:

• University Degree in Marketing Advertising and/or equivalent combination of education and work experience MBA from a leading institution is highly desirable
• Minimum 3-5 years of marketing experience in demanding digital-oriented Tier-1 organizations (e.g. Telco Banking Retail Technology etc.)
• Minimum 3-5 years of strategic digital marketing experience leading in an agile/quick to market environment is an asset
• Relevant Everyday Banking /Investments/Wealth and/or credit card marketing experience would be an asset

Whats in it for you

• Help lead the design of Canadas most innovative digital wealth experience.
• Work in a mission-driven culture that prioritizes empowerment diversity and continuous learning.
• Join a modern banking environment where design plays a central role in shaping client value.
• Be part of a high-visibility team that is reimagining the future of personal finance in Canada.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here we are equal and un-complicated. Bring your true self to work dress codes dont apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabanks pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process please let our Recruitment team know.