Team Lead Conversion Content (all genders)
Team Lead Conversion Content (all genders)
Posted on :
03-09-2025
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1 Vacancy
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Job Description
Welcome to Glow25!
We are a dynamic fast-growing Beauty & Pro-Aging company based in Berlin with a heartfelt mission: creating glow moments. For our customers for our team for everyone who wants to feel comfortable in their skin and let their inner beauty shine.
For us work is more than just productivity it should inspire excite and bring joy. And this is where you come in! We are growing fast and are looking for smart empathetic people who are eager to build something special with us.
Join Glow25 and become part of a vision that redefines beauty. We cant wait to meet you!
These are our current challenges and future goals:
As a Team Lead Conversion Content (all genders)at Glow25 youll be the strategic and creative backbone of our paid media function. You combine a strong performance mindset with creative thinking and lead our Conversion Content team with clarity energy and focus. Your mission: to drive iterative high-performing ad production.
Youll develop cross-channel creative strategies turn product insights and customer data into testable ad concepts and orchestrate a smooth data-driven creative workflow with your team of copywriters video editors project managers and UGC creators.
This is where we need your support:
- Team leadership: Youll take on direct leadership of our Conversion Content team from copywriters and video editors to project managers.
- Creative strategy: You own the strategic direction for our paid creatives across Meta TikTok Native and other platforms in alignment with performance and new customer acquisition goals.
- Briefing & testing: You translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying.
- Creative operations: You coordinate priorities timelines and capacities to ensure a smooth and scalable creative workflow.
- Cross-channel alignment: You work closely with the Brand team to ensure consistency and creative synergy across touchpoints.
You have the following experience:
- 46 years of relevant experience in performance marketing or creative strategy
- Strong understanding of Paid Social(Meta TikTok) and/or Native Advertising
- Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate CTR ROAS
- Performance-first mindset: You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growthno fine art just full-throttle impact.
- Proven track record in managing creative teams ideally with direct leadership responsibility
- Solid grasp of digital funnel mechanics from ad to landing page to conversion
- Skilled in prioritization briefing giving feedback and leading retrospectives
- Strong communicator and stakeholder manager especially with Brand Media Product and CRM teams
- Youre familiar with tools like Asana Meta Ad Library Google Analytics or Tableau (or similar)
Thats something you can look forward to:
- Flexible working hours and time tracking.
- Unlimited access to the latest courses on tech business leadership and mental/physical well-being.
- Top-notch equipmentrented through Grover and conveniently delivered to your home.
- A generous 40% discounton our entire range in the shop.
- 30 days of vacation the option to take up to 10 days of unpaid leave because sometimes you just need a little break.
- Company health insurance that covers additional services worth up to 600 per year (e.g. vision aids dental cleanings etc.).
- Glow Card: With your prepaid credit card you can shop at selected providers in your area. Each month youll receive 50 giving you an annual bonus of 600!
- After passing your probation period we offer a company pension plan with an annual contribution of at least 600. And heres the best part: if you contribute to the plan yourself well add an extra 20% on top.
Yay! Youve made it this far!
But theres one more thing we want to say: Dont hesitate! Especially if youre a woman or from an underrepresented group. Even if you dont check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfil our mission of helping people bring more energy into their daily lives.
Employment Type
Full-Time
Key Skills
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