VP of Brand and Events

Thomson Reuters offers marketing professionals the unique opportunity to work with trusted globally recognized brands across diverse professional sectors (legal tax accounting news media) while leveraging cutting-edge data analytics and AI-powered marketing tools to create meaningful impact for critical professional audiences worldwide.

Combining global scale with career growth opportunities a collaborative culture that integrates marketing closely with product and sales teams competitive benefits flexible work arrangements and significant investment in professional development - all within a stable innovative organization that operates in over 100 countries and empowers the professionals who shape our world.

The VP of Brand and Events is an executive leadership position that will report directly to the Chief Marketing Officer (CMO). The role will oversee a high-performing team of 30 brand and events professionals and lead our brand assets major events and sponsorships functions. Including financial oversight of the Brand Marketing organization and operating metrics.

This position involves close collaboration with the broader Marketing Leadership Team and other organizational groups. The role is responsible for developing strategies to elevate key brands and launch marquee enterprise campaigns contributing to marketing communication and customer experience initiatives at the Enterprise level in partnership with our segments and regions.

Given the high visibility of this work exposure to senior leadership and close collaboration with marketing leadership and cross-functional leaders this position offers a great platform for an amazing marketing and brand professional.

The role collaborates with Marketing and Communications teams to develop strategy and deliver programs that build awareness of our master brand and demonstrate its depth and strength across all market sectors leveraging cross-functional expertise to identify new growth opportunities and support business objectives.

This role is based in Zug Switzerland and is a hybrid role (3 days in the office 2 days working from home).

About the role

In this role as The VP of Brand and Events you will:

Develop strategies to advance brand value through key marketing and communications programs that positively impact sales and retention efforts

Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance

Support employee communications programs that encourage staff to embrace live and promote the brand

Develop purpose-driven brand narratives aligned with corporate goals and initiatives

Develop proactive brand protection strategies through online monitoring programs and defensive trademark and domain name registrations working with Legal Services to challenge potentially competing marks and ensure swift action against brand infringements

Establish guidelines and standards for brand trademark and trade dress usage across the organization solution partners and third parties monitoring compliance

Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience

Develop measurement strategies for brand attributes including awareness familiarity consideration and preference relative to competitors worldwide

Generate awareness and consideration through strategic marketing campaigns across paid and owned media channels aligned with marketing segments to drive conversion activities

Identify and manage key enterprise sponsorships that elevate brand recognition and increase awareness among prospects and customers

Lead events and tradeshow strategy communications platforms and event management for both face-to-face and virtual events targeting internal and external audiences

Drive hybrid event strategies and immersive digital experiences to maximize engagement and ROI

Execute crisis communications and brand reputation management strategies when needed

About You

To be considered for this role of The VP of Brand and Events yuo will have:

Senior-level marketing professional with strategic business-focused mindset and effective communication abilities

Ability to inject disciplined and innovative thinking into business operations using advocacy negotiation and presentation skills

Experience in product brand management within similar industry environments preferably professional services or SaaS brands

Experience with Account-Based Marketing (ABM) for B2B professional services

Strong measurement and analytics experience with ability to define and measure appropriate brand metrics including marketing attribution and ROI modeling

Proven track record managing high-profile brands using integrated marketing approaches including PR events digital marketing direct marketing and promotional activities

Global brand portfolio management experience (not just single brands)

Demonstrated success in global marketing environments

Crisis communications and brand reputation management experience

Ability to understand commercial technical and strategic drivers to execute business strategies

Outstanding analytical and problem-solving capabilities

Excellent oral and written communication and presentation skills

Strong ability to coordinate and manage distributed collaborative efforts across cross-functional teams

Extensive experience working in global and virtual environments with proficiency in digital communication platforms

Excellent project management presentation and team leadership skills with ability to excel in fast-paced dynamic environments

Strong team collaboration skills with proven success developing and maintaining stakeholder relationships

Bachelors degree required marketing or business-related degrees preferred

Advanced degree preferred (JD MBA or technical)

15 years of related marketing experience including 10 years management experience in brand management

Experience leading brand teams in technology sector and with customer events

Experience building and scaling marketing teams in rapid-growth environments

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About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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