Marketing & Growth Co-Lead

Do you care about stories that drive social change and want to grow something that matters

Youre the kind of person who sees a story where others see a form. Who can turn a dry consent clause into a visual post that makes people careand click. You move fast test ideas adjust on the fly. Youre not afraid to try something bold whether its launching a new campaign in a short notice or reframing a complex topic into a powerful narrative.

At Fairpicture thats exactly what we need. Were an impact startup making ethical visuals the normworking with 250 visual creators across the Global South and helping NGOs international organizations and ethical brands tell stories that respect and 2024 we launched the FairConsent App a new tool for ethical legally sound consent. Its already a key pillar of our growthand we want you to help us tell that story in ways that matter.

Were looking for a hands-on Marketing & Growth Co-Lead to elevate our marketing efforts across paid and organic channels content partnerships and analytics.

Tasks

Campaigns Growth & Iteration

• Launch marketing campaigns with compelling copy strong design and clear CTAs
• Build effective landing pages and run A/B tests to improve conversion
• Run and optimize LinkedIn (our core B2B channel) Google and Meta ad campaigns
• Continuously test learn and iteratequickly and with intention

Analytics and Tools

• Track campaign performance using GA4 HubSpot and native ad tools
• Set up dashboards and share actionable insights with the team
• Automate and streamline marketing workflows where helpful

Storytelling & Content Creation

• Shape ideas into content people actually want to read watch and share
• Write blog posts social content newsletters reports and more
• Create short videos and social visuals that bring our mission to life
• Co-develop downloads like templates case studies and whitepapers
• Plan and market events like Fairtalk and amplify community conversations

Strategy and Growth

• Co-develop and execute our marketing strategy (awareness engagement conversion)
• Manage and optimize key channels: website LinkedIn email search
• Track results analyze insights and improve continuously based on data

Collaboration and Ownership

• Work closely with Sales Product and Ops to align messaging and priorities
• Manage freelancers or designers when external help is neededExplore partnerships and co-marketing opportunities to expand reach

Requirements

• 5 years in growth marketingowning content analytics funnel optimisation and marketing-automation workflows
• Strong storyteller with full-funnel content creation skills: comfortable producing on-brand copyfrom short-form ads and email drips to longer assets like case studies and product pagesto support every stage of the buyer journey
• Proven record of scaling paid programs on LinkedIn Google Ads and Meta using data to iterate quickly and improve ROI
• A sharp design eyecan craft visually effective ads pages and assets
• Run A/B tests analyse results and optimise campaigns using GA4 HubSpot and custom dashboardsset up attribution models and build automated nurture flows
• Analytical mindset: you translate metrics into clear hypotheses run disciplined experiments and turn insights into action
• Startup / scale-up DNA: you thrive in fast-moving resource-light environments and collaborate naturally with product sales and business development
• Self-starting and iterative: you seek feedback early communicate openly and continually push for better results
• Fluent English

Benefits

• The opportunity to work on something meaningful that drives real change
• A global remote-first team with regular in-person gatherings
• Flexible hours and a collaborative ownership-driven culture
• Transparent and fair compensation based on the Swiss median salary and adjusted to your local cost of living

Location: Fully remote hybrid or from our office in Bern Switzerland
Weekly hours: 2432 (6080%)

Apply as soon as possible including CV and motivation letter

We are committed to building a diverse and inclusive team. Applications from women and people of color are especially encouraged.