Director, Demand Marketing
Director, Demand Marketing
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Job Description
Snyk is the leader in secure AI software development helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows making it easy to find fix and prevent vulnerabilities from code and dependencies to containers and cloud.
Our mission is to empower every developer to innovate securely in the AI era boosting productivity while reducing business risk. Were not your average security company - we build Snyk on One Team Care Deeply Customer Centric and Forward Thinking.
Its how we stay driven supportive and always one step ahead as AI reshapes our world.
Our Opportunity:
As a Director Demand Marketing at Snyk you will lead a team focused on driving awareness leads & free user acquisition and the conversion of curious visitors into active prospects. You will challenge stale best practices in favor of highly effective growth tactics and partner closely with every marketing department product leader and operations function to meet Snyks business priorities.
Youll Spend Your Time:
- Defining team goals and priorities in collaboration with organization leadership.
- Leading an exceptional team and defining progress plans and coach team members to success in accomplishing personal and professional goals.
- Communicating the teams successes across the organization and negotiating with other team leaders to create cross-functional working opportunities.
- Responsible for core team KPIs and coaches team members to leverage data effectively in their roles.
- Leading and inspiring a high performing team managing various avenues of digital marketing including programmatic advertising publishers on-site lifecycle tools including chat as well off-site nurture.
- Playing a key part in establishing how the team utilise and roll out AI tools to increase and improve operational excellence
- Managing the development of strategic multi-prong digital plans to support all key initiatives product-led free user acquisition and lead engagement across markets and audiences.
- Closely and directly collaborating with product core demand regional web content design legal procurement teams.
- Pushing the boundaries of our digital machine and establishing a culture of testing and experimentation to accelerate engagement acquisition and conversion targets.
- Forecasting budgeting measuring and reporting on the impact of digital initiatives while continuously optimizing ROI.
- Driving cross-functional innovation in Snyks approach to content development user journey experiences and creative digital presence.
- Working closely with Revenue Operations to advance lead operations privacy & compliance best practices.
- Building story-telling reporting dashboards and ensuring attribution evolves with the business.
What Youll Need:
- 10 years of experience with B2B digital & omni-channel marketing - including programmatic advertising including search social ABM advertising media buying negotiating and procurement.
- Experience managing and mentoring team members for improvement in Marketing disciplines.
- A growth mindset amongst their direct reports (i.e. data-driven performance focused and curious) and across the organization.
- Strong experience presenting the teams progress and wins to peers and executives in their organization. .
- Ability to build trust with leaders and peers across the Marketing Product and Sales groups.
- Proactively identifies challenges and collaborates with other leaders to influence and evolve.
- Proven experience with project management & roadmap development for strategic marketing teams.
- The ability to balance strategic long-term thinking with a move-fast impact-orient execution.
- A continuous passion for learning and creative problem solving with specific focus on marketing tech innovation. An understanding of the fundamentals of user journey mapping web design and development.
- MarTech experience with Marketo ChatBots (i.e. Intercom) Salesforce Looker or similar BI tools GA4 - as well as vendor / agency management.
- Ideally some prior success in a cybersecurity or developer marketing organization.
#LI-TF1
We care deeply about the warm inclusive environment weve created and we value diversity we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether youre the right person do apply anyway!
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups to global benefits that help our employees prioritize their health wellness financial security and a work/life blend we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health wellness financial security and life balance with programs tailored to your location and role.
- Flexible working hours work-from home allowances in-office perks and time off for learning and self development
- Generous vacation and wellness time off country-specific holidays and 100% paid parental leave for all caregivers
- Health benefits employee assistance plans and annual wellness allowance
- Country-specific life insurance disability benefits and retirement/pension programs plus mobile phone and education allowances
Required Experience:
Director
Employment Type
Full Time
