Brand & Product Communication Manager - Shopfront & Post-Purchase Marketing
Brand & Product Communication Manager - Shopfront & Post-Purchase Marketing
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Job Description
The job purpose of Brand & Product Communication Manager is to ensure excellent and effective communication activity and asset creation to improve conversion and post purchased led activities for all European markets for our amazing Personal Entertainment products i.e. headphones portable speakers etc.
This is role where your work will be product-launch project based and your focus will be between two key areas:
Shopfront display: This is where you will ensure our exciting product launches are a success. We plan for two/three months ahead of launch consider how to showcase the shopfront/display/POS and then execute the design and implementation based on product strategy.
Post-Purchase Marketing Communication: This is the communications part of your role where you will develop and execute CRM strategies using 1st and 3rd party data to optimise pre/post-purchase customer journeys.
We would love to hear from you if you have a marketing communications background with knowledge of display/shopfront marketing for a B2C or consumer products company. It will be vital that you are able to coordinate multiple-stakeholders and partners across all of Europe. As such you should be exceptionally well organised able to prioritise but also able to communicate well when managing expectations on expected delivery dates.
You will:
Shopfront Display and Asset Management:
Display type backboard and product sample supply/installation in partnership with agencies
Create visual guidelines manage translation KPIs and act as liaison across EU market for shopfront displays.
Brief teams & agencies on POS material inlay content creation confirm compatibility for demo modules.
CRM Data Analysis & Content Planning:
Collect analyse and improve 1P data usage and design CRM strategies for pre/posts-purchase audiences.
Be main contact point for 3rd party CRM conversion activations analyse and report on 3P/Retailer CRM data.
Propose KPIs based on global direction and share progress/reports on activities with global marketing team.
You will bring:
Experience in a marketing role with shopfront/retail/display management responsibilities
Project management experience and 3rd party (agency) management experience
Good understanding of budgeting analysis and ROI measurement
Regular report with some analytics mainly to measure launch success post execution
Excellent communication relationship building and collaborative working skills
Excellent time-management and organizational skills
Your new office
Based at the Weybridge office you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator with classes on set days in the mornings at lunch and after work hours. We have a staff car park which includes electric charging points an undercover and secure bike rack (useful if youve made the most of the Cycle-to-Work scheme) or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.
Take a look at our video tour of the Weybridge site here: at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together respect each other and enjoy a collaborative culture.
We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys respect their suggestions then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles in a wide range of countries with a supportive mobility team to support you if you take that leap!
Bring your uniqueness to Sony
We are passionate about creating a culture that promotes equity and cultivates inclusion diversity and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sonys purpose to fill the world with emotion through the power of creativity and technology. We want you to bring your unique self to work and help shape our culture.
We are Sony Europe
Our people collaborate in an environment of respect integrity and open-mindedness. Diverse teams from all over Europe are the driving force for our business and we embrace the differences that make each of us original and unique.
With offices in 28 European countries Sony Europe caters to consumer professional semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
Bring your passion creativity and ambitions to Sony Europe. Apply now and lets create the future together.
Equal Opportunity
Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race colour religion gender citizenship ancestry age physical or mental disability sexual orientation gender identity medical condition or any other protected characteristics.
Disability Accommodation for Applicants to Sony Europe
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests please contact us by email at or by mail to: Sony Europe Limited Human Resources Department the Heights Brooklands Surrey KT13 0XW UK. When contacting us please indicate the position you are applying for and the accommodation .
LI-MC1
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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