Head of Marketing
Head of Marketing
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Job Description
Position: Head of Marketing
Location: Karachi Pakistan
About the Role:
Krank is seeking an experienced and adaptable Head of Marketing to spearhead and elevate our marketing strategy as we continue to expand. This senior position will oversee all marketing functions and lead our marketing team to drive growth increase brand visibility and deliver impactful data-driven campaigns. The ideal candidate will be a hands-on results-oriented leader with a strong background in B2B technology particularly SaaS and marketplaces and a proven track record of scaling marketing operations.
As the Head of Marketing you will be responsible for developing and executing a comprehensive global marketing strategy across all channelsincluding digital social PR and performance marketing. Youll also take full ownership of the marketing budget KPIs and long-term growth opportunities ensuring all marketing efforts align with company goals. Youll lead a team of senior professionals mentor your direct reports and drive a culture of collaboration innovation and performance within the marketing department.
This is a high-impact strategic leadership role that requires someone who can both set a vision and roll up their sleeves to drive results. If youre passionate about marketing in the B2B tech space and are ready to lead a growing organization into its next stage of success we would love to hear from you.
Key Responsibilities:
Lead Marketing Strategy: Develop and execute an integrated marketing strategy across all key channels including digital social media PR events and performance marketing to drive traffic leads and revenue.
Demand Generation: Own and drive demand generation strategies using Account-Based Marketing (ABM) SEO SEM paid media email marketing events and referral programs.
Content Leadership: Oversee content strategy and creation including high-quality blogs ad copy social media posts and case studies ensuring content resonates with target audiences and elevates the brand.
Full Funnel Management: Manage the entire marketing funnel from awareness to conversion with a focus on website optimization lead nurturing and optimizing the customer journey.
Analytics & Optimization: Leverage analytics tools to track KPIs ROI and campaign performance. Use data-driven insights to continuously iterate and improve marketing initiatives for scalability and growth.
Marketing Technology: Oversee the marketing tech stack (e.g. HubSpot automation tools analytics platforms) ensuring maximum efficiency integration and effectiveness of all marketing systems.
Cross-functional Collaboration: Work closely with sales product and leadership teams to align marketing efforts with overarching business goals and customer needs.
Budget & Agency Management: Manage the marketing budget track spending and work with agencies and freelancers to deliver high-impact campaigns with measurable results.
Innovation & Thought Leadership: Stay on top of industry trends competitive landscape and emerging technologies to keep Krank ahead of the curve and position the company as a market leader in the B2B tech space.
Leadership & Team Development: Lead mentor and grow a high-performing marketing team fostering a collaborative and innovative work environment.
What We Are Looking For:
10 years in marketing with 3 years in leadership roles.
Proven success in B2B tech/SaaS/marketplaces.
Strong background in demand generation performance marketing and brand building.
Hands-on leader with both strategic and execution capabilities.
Skilled in SEO/SEM paid media email marketing and large-scale digital campaigns.
Excellent storytelling and copywriting abilities.
Proficiency with CRM and growth tools (HubSpot automation analytics).
Experience managing budgets agencies and cross-functional teams.
Data-driven mindset with a focus on measurable outcomes.
Track record of scaling marketing operations and building high-performing teams.
Why Join Us
This is an exciting opportunity to lead the marketing function at a rapidly growing company at the forefront of digital transformation in B2B marketplaces. With the potential for career growth you will have the chance to shape the future of Kranks marketing efforts while driving meaningful data-backed results. If youre a high-energy results-driven marketing leader this is the place to make a real impact.
Employment Type
Full Time
