B2B Senior Marketing Associate, Americas
B2B Senior Marketing Associate, Americas
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Salary Not Disclosed
1 Vacancy
Job Description
About us
The Financial Times is one of the worlds leading business news organizations recognized internationally for its authority integrity and accuracy. The FT has a record paying readership of one million three-quarters of which are digital subscriptions. It is part of Nikkei Inc. which provides a broad range of information news and services for the global business community.
At the FT curiosity thrives and ambitious thinking is rewarded. Here youre given the chance to reach millions create work that matters and deliver impartial journalism in a polarized world.
In our warm collaborative culture youll connect with a diverse community of experts who support your growth career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path youll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Learn more about the FT including announcements and career opportunities at .
Our commitment to a fair and inclusive workplace
At the FT we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination.
The role / Position overview
Senior Marketing Associate Americas FT Professional
FT Professional a division of the Financial Times licenses FT content to organizations around the world with clients in corporate finance government professional services and education. The Senior Marketing Associate Americas will be responsible for handling marketing activity to support brand awareness lead generation and customer engagement in the Americas region.
The role also supports the Marketing Manager Americas with broader company-wide initiatives focused on the US growth market. This is a cross-functional position that blends account-based marketing email campaigns events advertising and sales enablement across a variety of sectors.
Key responsibilities
Contribute to the planning execution and optimization of high-impact marketing campaigns that align with FT Professionals strategic goals and audience needs in collaboration with the Marketing Manager Americas
Build strong working relationships with key partners especially sales and customer success teams in the Americas and marketers globally
Complete full-funnel campaign activities including building audiences copywriting collaborating with design booking ads handling partnerships and deploying emails
Maintain and localize website landing pages and other digital assets for regional markets
Run participation in events and webinars: lead generation strategy logistics promotional materials and outreach
Work with the sales development team to qualify senior-level leads from campaigns and events
Use Marketo and Salesforce to automate marketing processes and track campaign performance
Foster effective communication within FT using both digital and in-person tools
Analyze marketing effectiveness and find opportunities to optimize efforts and improve processes
Support cross-functional US growth initiatives within FT Professional and wider FT teams
Required skills / experience
Essential:
Solid understanding of core marketing principles and tactics
B2B marketing experience particularly digital and event marketing
Strong data and CRM experience including analysis and planning
Consistent track record working with sales teams to align marketing efforts
Excellent project management skills; deadline and budget driven
Experience working with vendors and producing marketing collateral
Clear communicator and effective team collaborator
High standard of quality and attention to detail
Preferred:
Background in the media or publishing industry
Experience with Salesforce and Marketo
Additional language skills are a plus
Whats in it for you Our benefits
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave health coverage 401k and company match inclusive parental leave packages subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
Weve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help.
Further information
A reasonable estimate of the salary range for this role is $70000$75000. To ensure pay fairness the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skills; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations.
Use of AI in the application process
At the FT we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application it is essential that all information provided is authentic and accurately represents your skills experience and qualifications.
Candidates should be aware that the use of AI throughout the application process may be supervised to ensure a fair and transparent hiring process for all.
Required Experience:
Senior IC
Employment Type
Full Time
