Marketing Technology & Analytics Coordinator
Marketing Technology & Analytics Coordinator
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Job Description
Overview
Utah State Universitys University Marketing and Communications (UMAC) team is seeking a Marketing Technology & Analytics Coordinator to support marketing operations and analytics across digital and technology platforms. This part-time position plays a key role in helping the university implement track and optimize paid advertising and marketing automation through platforms such as Salesforce Marketing Cloud Google Ads and Tableau.
The successful candidate will support email and SMS marketing workflows paid media campaign setup and billing and marketing analytics efforts to advance institutional goals in enrollment and brand awareness. This position collaborates closely with the universitys marketing managers CRM administrators and digital analytics teams.
This position is telework eligible within the state of Utah.
Responsibilities
Salesforce Marketing Cloud & Automation:
- Build test and deploy email web campaigns and SMS communications using Salesforce Marketing Cloud.
- Configure audience segmentation and automated journeys.
- Support web personalization initiatives by configuring content blocks dynamic rules and audience targeting to deliver customized website experiences.
- Maintain accurate UTM tracking for performance measurement.
- Collaborate with CRM administrators to ensure data accuracy and system integrity.
Digital Advertising Support:
- Launch and monitor paid campaigns in platforms in Google Ads.
- Coordinate ad specifications building and preparing custom audience lists and creative asset needs with internal stakeholders.
- Set bid strategies and campaign goals aligned with budget and performance targets.
- Collaborate on keyword list forecasting and generation analyzing competitors and gaps strategizing on trends and ad creation to ensure alignment with campaign goals and search strategy.
- Manage billing and reporting of multi-department campaigns.
Analytics & Reporting
- Analyze campaign performance using Google Analytics Looker Studio and Tableau.
- Create dashboards and reports to communicate campaign effectiveness.
- Provide insights and recommendations to internal marketing and strategic enrollment management teams.
- Maintain organized documentation of campaign performance and benchmarks.
Qualifications
Minimum Qualifications:
- Two years of experience in marketing advertising or communications
- Experience with digital ad platforms such as Google Ads.
- Familiarity with Salesforce Marketing Cloud or another email automation platform
- Proficiency in analyzing campaign performance metrics
- Strong attention to detail and organizational skills
- Experience working with UTMs and tracking infrastructure
Preferred Qualifications:
- Experience in higher education or a mission-driven organization
- Proficiency with Tableau or other data visualization tools
- Familiarity with Looker Studio and Google Analytics
- Basic understanding of HTML JavaScript or marketing tag management
- Knowledge of AI or emerging digital marketing technologies
Required Documents
Along with the online application please attach:
1. Resume to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV
2. Class schedule to be typed/pasted at the end of your application under Other Documents (iForm)
**Document size may not exceed 10 MB.**
Advertised Salary
ADA
Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
College/Department Highlights
University Marketing and Communicationss (UMAC) mission is to define strengthen amplify and protect the Utah State University brand experience while leading a systemwide culture of collaboration to articulate our university strengths and opportunities.
We are committed to telling the USU story ensuring that our universitys mission and values are collectively shared in ways that elevate our reputation and highlight our impact through a unified voice.
University Highlights
Founded in 1888 Utah State University is Utahs premier land-grant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education USU remains a leader in research discovery and public impact.
USU enrolls 28900 students both online and in person atlocations throughout the state. Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years USU Extension has served and engaged Utahns in all of Utahs counties.
Competing at the NCAA Division I level USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports reflecting USUs commitment to perseverance and achievement.
Utah State is dedicated to fostering a community where all individuals feel respected valued and supported. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.
The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources at or.
*updated 07/2025
Notice of Non-discrimination
In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.
Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring promotion transfer or termination based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy or any other federal state or local law.
Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race color religion sex familial status disability national origin source of income sexual orientation or gender identity. Additionally the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.
In all circumstances Utah State University follows state and federal laws related to sex-segregated spaces.
The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs non-discrimination policies:
Matthew Pinner
Executive Director
Civil Rights & Title IX Office
Old Main Rm. 401D
1400 Old Main Hill Logan UT 84322
Cody Carmichael
Title IX Coordinator
Old Main Rm. 402D
1400 Old Main Hill Logan UT 84322
For further information regarding non-discrimination please visit or contact:
U.S. Department of Education
Denver Regional Office
U.S. Department of Education
Office of Assistant Secretary for Civil Rights
*updated 06/2025
Required Experience:
IC
Employment Type
Part-Time
