Scott Dunn Private - Global Marketing, CRM & Research Executive

Reporting to the Head of Membership Scott Dunn Private and joining the Scott Dunn Private department we are seeking a new Global Research CRM & Marketing Coordinator and would welcome you to apply as an internal candidate.

Role Purpose

Support the global team by creating a quality pipeline of UHNW prospects for the Relationship Managers and Business Development team to target for Scott Dunn Private Membership globally through research and partnerships. Ensure the SDP CRM is maintained to retain members by executing marketing activities and creating an automation of triggers to engage members at key milestones. Provide tracking and reporting of all initiatives.

Responsibilities

Research & Insights

• Conduct in-depth research on current and prospective and current SDP Members including personal and professional profiles
• Undertake industry and market research to support membership growth and identify qualified leads
• Deliver data-led insights to support acquisition and retention strategies
• Stay informed on relevant trends articles and research to inform membership activities
• Lead and report on research projects to evaluate new opportunities
• Create monthly prospecting lists and other reporting materials for Membership Managers.

CRM & Data Management

• Maintain and update CRM records in line with GDPR regulations supporting accurate reporting across global teams
• Provide and complete reports as requested
• Work closely with data reporting on new development requirements
• Provide CRM support to Membership Managers in the UK US Singapore and Hong Kong
• Generate outreach tools and member engagement insights using CRM data (e.g. milestones news)
• Automate and report on guest profiling accuracy metrics
• Report and coordinate rewards on Member Referrals

Team Support

• Support business-critical membership activity including bespoke ticket/invitation creation using templates
• Manage incoming web submissions and direct leads to appropriate team members
• Represent the SDP team in internal meetings when needed
• Demonstrate initiative and lateral thinking to deliver actionable outcomes

Time allocation: 55%

Marketing Responsibilities

• Plan timelines and work with all BU marketing teams for SDP globally on a quarterly basis including: Emails for members & prospects segmented by BU
• Paid digital
• Editorial advertising
• Liaise with global marketing team to ensure the SDP value proposition is delivered
• Support marketing activations and logistics for SDP events in the UK
• Manage global stock and distribution of marketing collateral
• Identify SDP marketing opportunities
• Operationally support SDP PR strategy
• Take responsibility for briefing content of marketing emails including gathering information from Marketing/Product/SDP team
• Present tactical marketing plans to SDP Leaders for sign off
• Coordinate website updates with webdev team
• Provide content for SDP LinkedIn posts in a timely manner
• Create and manage a social media plan for SDP and the team members
• Coordinate member team event photos
• Coordinate member testimonials
• Track marketing metrics for SDP including web submissions web traffic email clickers etc. and report back to SDP and Marketing team
• Support marketing initiatives e.g. Address Intelligence
• Internal and external stakeholder management

FTE time allocation: 45%

Preferred experience

• CRM experience
• Events logistic experience
• Marketing experience
• Power BI
• Proficient with Canva
• Ability to conduct in depth research with clear CTAs
• An understanding of UHNW individuals
• Photography and videography skills

Values & Behaviours

All employees must promote understand and apply Scott Dunns workplace values. These are embedded in all roles and applicants must evidence the values as part of the application process.

• In the know- Start by listening. We take the time to understand our guests and colleagues needs. Be Precise. We take pride in getting every detail right. Own it. We deliver on commitments we make.
• In the Detail- Love learning. We energetically seek out and share new ideas and insights. Embrace feedback. We continuously seek to improve by sharing and accepting honest feedback. Work with the best. We attract retrain and partner with the best.
• Inspiring- Look to the future. We constantly seek opportunities to make travel memorable and sustainable. Be more we. We work together collaboratively and value different viewpoints. Win together. We celebrate each others successes and have fun.

Location

We aim to find someone who would be office based in our London Hammersmith office.

Why work for Scott Dunn

In return for your expertise and commitment to our values of in the detail in the know and inspiring;

• We support your career growth We provide you with career progression aligned with your chosen career path access to internal job opportunities across Scott Dunns global offices as well as across 30 brands spread across 93 cities worldwide as part of Flight Centre Travel Group
• We give you the tools to succeed We provide personal and professional development enabled by our award-winning Learning and Development team comprehensive familiarisation and educational trips unlimited access to LinkedIn learning amongst other professional and personal development platforms as well as 1 hour for your own development each week.
• We recognise and reward your success and loyalty We run commission and bonus incentive schemes to compliment competitive salaries as well as a company loyalty scheme which includes a personal travel fund for each staff member and 23 days annual leave plus bank holidays that rises by 1 day per each year of service (up to a maximum of 30).
• We celebrate your excellence With monthly quarterly and annual recognition schemes and awards alongside the opportunity to win a place at Flight Centre Travel Groups annual Global Gathering we celebrate excellence in all forms.
• We provide you with a wide-range of job and industry-perks We can offer you subsidized private healthcare a contributory pension scheme staff travel insurance 3 days of paid volunteering leave access to cycle to work and season ticket loan schemes a dedicated in-house team who are your source for exclusive industry discounts for personal and work-related travel as well as share options in Flight Centre Travel Group amongst much much more!

Diversity Equity and Inclusion

At Scott Dunn we champion equality diversity and inclusivity in all its forms and are signatories of both the Race at Work and the Diversity in Hospitality Travel & Leisure charters. As part of our commitment to diversity equality and inclusion we are committed to ensuring our recruitment process is inclusive and recognises the value of differences.

Should you require any support or accommodations as it relates to our recruitment process please contact for further information or alternative application processes to support your requirement.

Apply

You do not need to meet all the requirements to apply for a position at Scott Dunn. Should this role be of interest to you we would welcome your application.