Vice President Corporate + Brand, Media Relations
Vice President Corporate + Brand, Media Relations
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Job Description
Porter Novelli is a global communication company with offices across the US and internationally in London Mexico City and a shifting landscape of audience power our global network of sharp minds leverages our world-class smart data as we decode change navigate culture and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table.
The Role
Were seeking a Vice President with best-in-class media relations experience with the ability to flex across multiple B2C assignments with varying profiles and needs. This role requires a player-coach mentality - someone whos hands-on with media strategy and execution who also can mentor and lead a team. The ideal candidate is a strategic thinker and creative storyteller who thrives on newsjacking spotting trends cultural moments and creating news all with the goal of inserting brands into the conversation in both lifestyle and business news venues. Having retail financial services experiences or taking brands with a less obvious lifestyle hookand pitching it successfully to media outlets who dont cover a finance or a related beat is a major plus.
The role will entail stewarding both national and global assignments including leading teams workflows and client management across muti-country assignments. Ability to work with a high performing client highly-matrixed organization and attention to detail is a must.
What You Will Be Doing
- Lead B2C media strategy and execution to drive earned media in top-tier lifestyle business and cultural outlets
- Steward global teams workflows and client management across multi-marketassignments
- Producecreative storytelling angles that make brands resonate with key audience segments
- Spot and act on newsjacking opportunities tied to cultural and media trends
- Develop proactive storylines and media hooks to generateearned results in the absence of news
- Reframe financial narratives to appeal to non-financial/lifestyle press
- Build and maintain strong relationships with consumer lifestyle and business media
- Partner with internal brand comms and marketing teams to align messaging
- Interfaceasday-to-day leadwith an experienced high performing client organization
- Effectively partner with the agencys Innovation Engine team to deliver data-driven insight-led work
- Mentor and guide junior team members while being directly involved in day-to-day execution
The Experience That Will Contribute To Your Success
- 10 years of experience in B2C PR/media relations with a focus on consumer/lifestyle media
- Proven success in elevating brands not typically seen in pop culture conversations
- Ability to make financial topics engaging for broad non-financial audiences
- Demonstrated ability to newsjack effectively and create media moments from scratch
- Strong media contacts and pitching experience across consumer and lifestyle outlets
- Background in financial services fintech or adjacent industries preferred
- Client-service excellence and solution-oriented attitude to achieve program results
- Strong leadership collaboration and execution skillswith firm attention to detail
- Experience working on global accounts stewarding assignments across multiple countries and agency teams
- Strong confident presence someone who can serve as the go to for clients
The anticipated salary range for this position is $- $160000. Salary is based on a range of factors that include relevant experience knowledge skills other job-related qualifications and geography. Benefits at Porter Novelli include a range of medical dental vision 401(k) with company match and generous paid time off benefits are also available. Employees from diverse or underrepresented backgrounds are encouraged to apply.
As an Omnicom company Porter Novelli offers a robust suite of benefits for our employees:
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401k (with discretionary employer match)
- Employee Stock Purchase Plan
- Short-Term Disability Long-Term Disability & Life Insurance
- Vacation Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
- Family Forming Benefits
- Wellness Benefit
- Hybrid Working Environment (2 days remote 3 days in office)
Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race creed color religion national origin ancestry sex sexual orientation gender identity and expression disability disabled veteran veteran of the Vietnam era or other eligible veteran age marital status veteran status or physical or mental handicap unrelated in nature and extent to an individuals ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.
Required Experience:
Chief
Employment Type
Full Time
