Director of Marketing
Director of Marketing
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USD 125000 - 150000
1 Vacancy
Job Description
Summary of Position
Responsible for developing and executing strategies for branding guest engagement and revenue growth through digital marketing public relations and partnerships while also managing budgets and analyzing performance data to optimize campaigns. Key responsibilities include creating and managing digital marketing efforts like social media and email campaigns overseeing public relations and media relations developing the annual marketing plan and budget collaborating with sales and events teams and analyzing campaign performance to identify trends and insights. The role requires a blend of creativity strategic thinking strong leadership and analytical skills to maintain brand consistency and achieve financial goals for Showboat Resort and Island Waterpark.
Organizational Relationships
Reports to:
Showboat General Manager
Supervises:
All Marketing Team
Qualifications and Skills
Marketing resort style property including Hotel and F&B amusement park experiences ideal
Designing strategies/campaigns/promotions that drive incremental revenue and ROI
Analyzing database - launching growth strategies including segmentation (VIP etc.)
Crafting digital media/email campaigns
Driving brand strategies and loyalty programs
Coordinating with operations to steer VIP service strategies across all departments
Launching hotel marketing campaigns including a familiarity w/SEO
Leading advertising strategies (print digital outdoor etc.) with measurable objectives
Education and Experience
- A four-year college degree or equivalent education/experience required.
10 to 15 years as a marketing professional (Director level preferred)
- Proficient computer skills including but not limited to Microsoft Word Power Point Excel and Outlook and use of Point of Sales Systems and other required systems.
Duties and Responsibilities
Strategic Planning: Develop and implement comprehensive marketing and sales strategies aligned with hotel goals market trends and target audience needs to drive revenue and occupancy.
Brand Management: Oversee brand identity messaging and visual consistency across all marketing materials and touchpoints to enhance brand recognition and reputation.
Digital Marketing: Manage and execute digital marketing initiatives including social media email marketing content marketing and Search Engine Optimization (SEO).
Public Relations: Act as a hotel spokesperson manage media requests and coordinate public relations activities to enhance public image and promote the hotel.
Advertising: Plan and execute both digital and traditional advertising campaigns including the creative and media aspects.
Partnerships and Sales: Build and maintain relationships with key partners such as travel agencies corporate clients and event organizers to generate business.
Budget Management: Develop and administer the annual marketing budget ensuring effective allocation of funds and management of expenses.
Analytics and Reporting: Utilize analytics tools to track campaign performance measure return on investment (ROI) and provide insights and recommendations to leadership.
Collaboration: Work closely with sales revenue management and corporate leaders to ensure marketing strategies are executed with agreed upon tactics to optimize customer experience.
Team Leadership: Lead and mentor the sales events and marketing team setting targets and guiding them toward achieving revenue goals.
Showboat Core Values
Demonstrates Showboats core values in the performance of position responsibilities:
1) Friendly Focused we are committed to creating a fun environment that embraces families and children of all ages.
2) Kindness Focused we demonstrate kindness in everything we do seeking to uplift and support all of those around us.
3) Team Spirit we foster a respectful workplace where team members work together to exceed our guests expectations.
4) Hearts that Serve we are driven by a passion to bring joy and happiness to the guests that we serve.
5) Take Ownership we take full responsibility for our actions and the resulting outcomes embracing personal accountability.
Essential Functions
- The ability to attend work predictably and regularly and to be punctual.
- The ability to work varying schedules including evenings weekends holidays and extended hours as business operations dictates
- The ability to read and understand documents drawings and instructions (whether presented in written oral diagram or schedule form).
- The ability to work with mathematical concepts and to apply concepts to practical situations.
- The ability to work cooperatively with others.
- The ability to deal politely and professionally with customers and coworkers.
- The ability to perform several tasks at once.
- The ability to follow directions or instruction.
- The ability to use a computer to communicate create and access information.
- The ability to lift and move 50 pounds.
- The ability to sit/stand/bend/stretch etc.
- The ability to use hands to finger handle or feel and reach with the hands and arms
Physical Demands
Constantly occupation requires this activity more than 66% of the time (5.5 hours/day)
Frequently occupation requires this activity from 33% to 66% of the time (2.5 5.5 hours/day)
Occasionally occupation requires this activity up to 33% of the time (0 2.5 hrs/day)
Not Applicable activity is not applicable to this occupation.
Physical Demands
Stand
Constantly
X
Frequently
Occasionally
Not Applicable
Walk
Constantly
X
Frequently
Occasionally
Not Applicable
Sit
Constantly
Frequently
X
Occasionally
Not Applicable
Handling/Fingering
Constantly
X
Frequently
Occasionally
Not Applicable
Reach Outward
Constantly
X
Frequently
Occasionally
Not Applicable
Reach Above Shoulder
Constantly
X
Frequently
Occasionally
Not Applicable
Climb
Constantly
Frequently
X
Occasionally
Not Applicable
Crawl
Constantly
Frequently
X
Occasionally
Not Applicable
Squat or Kneel
Constantly
X
Frequently
Occasionally
Not Applicable
Bend
Constantly
X
Frequently
Occasionally
Not Applicable
Lift/Carry
10 lbs. or less
Constantly
X
Frequently
Occasionally
Not Applicable
11 to 20 lbs.
Constantly
X
Frequently
Occasionally
Not Applicable
21 to 50 lbs.
Constantly
X
Frequently
Occasionally
Not Applicable
51 to 100 lbs.
Constantly
Frequently
X
Occasionally
Not Applicable
Over 100 lbs.
Constantly
Frequently
X
Occasionally
Not Applicable
Push/Pull
12 lbs. or less
Constantly
X
Frequently
Occasionally
Not Applicable
13 to 25 lbs.
Constantly
X
Frequently
Occasionally
Not Applicable
26 to 40 lbs.
Constantly
X
Frequently
Occasionally
Not Applicable
41 to 100 lbs.
Constantly
Frequently
X
Occasionally
Not Applicable
Environmental Factors
Extreme Cold (non-weather)
Constantly
X
Frequently
Occasionally
Not Applicable
Extreme Heat (non-weather)
Constantly
X
Frequently
Occasionally
Not Applicable
Loud Noise Level
Constantly
X
Frequently
Occasionally
Not Applicable
Other
Ability to Read
X
Constantly
Frequently
Occasionally
Not Applicable
Ability to Speak English
X
Constantly
Frequently
Occasionally
Not Applicable
Ability to Understand Verbal Directions
X
Constantly
Frequently
Occasionally
Not Applicable
Ability to Report to Work Regularly
X
Constantly
Frequently
Occasionally
Not Applicable
Ability to Report to Work on Time
X
Constantly
Frequently
Occasionally
Not Applicable
Ability to Work Safely
X
Constantly
Frequently
Occasionally
Not Applicable
Ability to Travel car air to hotel for work
Constantly
Frequently
X
Occasionally
Not Applicable
Required Experience:
Director
Employment Type
Full-Time
