Head of Product Marketing & CRM
Head of Product Marketing & CRM
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Job Description
This year marks 10 years since we launched the idea that simplifying our customers lives is possible by offering an innovative solution that allows them to easily subscribe to manage and switch all types of contracts through a unique and intuitive platform.
In that time we have supported more than 1.5 million customers in France Spain and Italy while investing in new verticals and positioning ourselves as a highly efficient innovative and competitive scale-up in a rapidly growing market.
With over 900 employees across 3 locations we are solidifying our position as a market leader in Europe. We are always on the lookout for talent ready to join a dedicated and motivated team driven by a meaningful project. Working with us means embracing a culture of excellence innovation and real impact.
Your Mission
As Head of Product Marketing & CRM you will be the conductor of user engagement: from onboarding to long-term retention through the adoption of key features. Working closely with Product Design and Data teams you will craft and lead an activation and usage strategy aimed at transforming a registered user into an active loyal and even ambassador user. You will also ensure your team shines internally with clear alignment on priorities and success indicators across stakeholders.
Your Responsibilities
Product Positioning & Usage Strategy
- Define a usage-oriented product communication strategy: what benefits for which segments and at what moment.
- Build compelling messaging and storytelling around features and use cases.
- Adapt positioning based on user insights behavioral data and lifecycle stage.
Engagement & User Journey
- Define and orchestrate multichannel product engagement journeys (email in-app push notifications).
- Create and manage differentiated communication cycles:
- Onboarding & activation
- Monthly engagement
- Re-engagement & churn prevention
- Upsell & feature discovery
- Leverage behavioral segmentation (usage frequency device customer value) to personalize interactions.
CRM Leadership
- Supervise the CRM team in building automated and scalable scenarios.
- Foster a test & learn culture (A/B tests timing content formats).
- Ensure strong alignment between content timing channel and user value.
- Track key impact KPIs: activation rate monthly usage NPS churn retention.
Product Launches & Adoption
- Prepare and execute feature launches to maximize discovery and real usage.
- Create educational and marketing assets.
- Align internal teams (Support Product Sales) for coherent launches.
Public Relations
- Highlight product updates and evolutions externally through usage and customer impact stories.
- Coordinate media coverage (press releases interviews etc.).
- Leverage user feedback and success stories to strengthen brand image.
Internal Influence & Strategic Alignment
- Position the Product Marketing & CRM team as internal experts in engagement and product value.
- Align stakeholders on initiative prioritization KPIs timelines and success criteria.
- Carry and spread a clear vision of product marketing performance across teams.
Scope of Responsibility
- B2B: Support Sales teams in partner acquisition & conversion and drive partner agent engagement through tailored in-app & off-app experiences.
- B2C: Ensure feature launches and enhance customer lifecycle & retention.
Your Profile
- Proven experience (8 years) in Product Marketing CRM or Growth roles ideally in a scale-up or SaaS/B2C environment.
- Strong expertise in user engagement lifecycle marketing and multichannel CRM.
- Experience managing and growing a team.
- Data-driven mindset with strong analytical skills and a focus on impact.
- Excellent communication and storytelling skills both internally and externally.
- Ability to navigate across B2B and B2C environments.
- Fluent in English and proficiency in French or Spanish Italian is a plus.
What we offer
Thrive in an international and inclusive environment: everyone has a place at papernest. With over 46 different nationalities its not uncommon here to start a sentence in English and finish it en franais or en espaol
Compensation: Subscription Warrants for Company Creators (BSPCE) in accordance with company regulations plus a Pluxee card to manage your tax level through voluntary compensation across services (transportation dining childcare).
Benefits: as a home insurance provider and green energy supplier we offer our employees attractive dealsbecause things should also be simpler for our team!
Health: medical insurance through Alan or Sanitas with up to 50% coverage by papernest (after 6 months).
Meals & Partnerships: free healthy breakfast every Tuesday plus discounts with Barcelona restaurants gyms leisure and care centers.
Training: access to online learning platforms plus bi-monthly Tech Fridays for innovation personal training and knowledge sharing.
Career Development: real opportunities to grow your expertise or explore new pathswell support your ambitions.
Remote Work: 2 days of remote work per week to optimize focus and flexibility.
Hiring Process
- First call with Guillaume Talent Acquisition Manager (30 min)
- Interview with your future manager our Chief Product Officer (1h)
- Business case presentation
- Final interview with a member of the Executive Committee (1h)
Interested in this challenge
Dont hesitate any longer we look forward to meeting you! Regardless of your age gender background religion sexual orientation or disability theres a place for you with us. Our selection processes are designed to be inclusive and our work environment is adapted to everyones needs.
We particularly encourage applications from women. Even if you feel you dont meet 100% of the criteria we want to hear from you. We believe diverse experiences enrich our team and we will carefully consider your application. Diversity and parity are key to our success.
Employment Type
Full Time
