O2O 1.0 Operation Specialist
O2O 1.0 Operation Specialist
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Job Description
This role plays a key role in conducting daily operation in EC O2O store; deliver company experience and commercial performance. This role will be responsible for procedures & daily operation of O2O (online to offline) eCommerce stores ensure sales volume target.
e-Store operation
- Meet growth targets for sales metrics such as Consumer sales CR (conversion rate) UPT (units per transaction) and ATV (average transaction value)
- Consistently produce excellent customer experiences through customer service and interaction customer engagement in store touch points in-store navigation store cleanliness merchandising and atmosphere
- Assist to manage flag stores/mini program daily operation and grow brand business in responsible platform
- Assist to manage online big campaigns marketing and special brand programs
- Communicate with TP on daily operation sales plan and execution of flagship stores/ mini program in terms of merchandising event planning customer service and logistic delivery.
- Monitor TP daily operation to ensure the brand equity and business target are well addressed.
- Responsible for keeping tracking and updating monthly campaign calendar and results
- Cooperate with field sales to drive online to offline transfer
Reporting
- Track and analyze competitions in EC platform business analysis & reporting
- Analysis of sales performance campaigns and marketing programs
- Ongoing analysis of key business metrics including but not limited to top sellers categories traffic conversion SPT membership rebate promotion scheme etc.
- Deep understanding and research on EC platforms rules business intelligence commercial terms and regulations
Project Management
- Build high-effective relationship with EC platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors.
- Project management and implementation (fast delivery transition & invoice none tire project promotion scheme & implementation etc.)
Others
- Other ad hoc tasks assigned by supervisor
- Other Project initiation and implementation
Qualifications :
- College degree or equivalent preferably marketing or O2O or ecommerce platform background
- Good data analysis and data reporting skills
- Experience in managing EC stores or conducting O2O business
- 3 years working experience on channel & e-business with Multi-national company is a plus within Auto industry is a plus
- Vendor management experience process experience of retail operation or advanced experience in cooperation with external customers and vendors is a plus
Additional Information :
Ready to drive with Continental Take the first step and fill in the online application.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
