Marketing Manager

SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning coordination and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders agency partners and vendors to ensure campaigns are delivered on time on brand and on budget. The ideal candidate has a strong background in sports marketing thrives in fast-paced environments and brings the confidence adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Serve as the central point of coordination for brand marketing initiatives aligning strategies across creative digital and retail channels.
• Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer retail sales and direct-to-organization goals.
• Partner with creative teams to brief projects review deliverables and provide actionable feedback to maintain brand consistency.
• Manage campaign timelines budgets and deliverables across multiple stakeholders including agencies vendors and internal teams.
• Support execution of integrated marketing campaigns across paid owned and earned channels ensuring alignment with brand positioning and product launches.
• Assist in managing influencer partnerships affiliate programs and social content initiatives to amplify reach and engagement.
• Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention.
• Track project progress flag potential risks and proactively address challenges to maintain schedules.
• Monitor market trends competitor activity and audience insights to inform campaign planning.
• Contribute to campaign reporting helping analyze key performance metrics and providing recommendations for optimization.
  
  

QUALIFICATIONS

Education and Experience:

• Bachelors degree in Marketing Communications Business or related field.
• 35 years of marketing experience ideally with a focus on sports marketing agency collaboration or e-commerce brands.
• Familiarity with e-commerce environments conversion optimization concepts and performance marketing metrics such as CAC and ROAS.
• Proven ability to manage multiple projects in a fast-paced deadline-driven environment.
• Strong organizational and communication skills with the ability to coordinate cross-functional teams.
• Experience working with external agencies and vendors to deliver integrated campaigns.
• Knowledge of digital marketing channels including social media paid media influencer marketing and affiliate programs is preferred.
  
  

Behavioral Competencies:

• Project and campaign management
• Stakeholder communication and relationship building
• Time management and prioritization
• Adaptability in fast-paced environments
• Attention to detail and brand alignment
• Collaborative problem solving
• Initiative and resourcefulness

WORK ENVIRONMENT AND PHYSICAL DEMANDS

• This is an in-office role based in Baton Rouge LA. Candidates in New Orleans Lafayette and surrounding areas are encouraged to apply with the expectation of frequent in-person collaboration to support team integration and strategic alignment.
• Frequent travel may be required for internal or client meetings engagement events or project related initiatives.
• Requires extended periods of computer use and virtual meeting participation.
  
  

Required Experience:

Manager