Market Intelligence and Marketing Specialist - LATAM
Market Intelligence and Marketing Specialist - LATAM
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Key Responsibilities:
- Gather structure and enrich internal and external data to build a comprehensive market view by country business unit and strategic segment.
- Develop commercial intelligence and marketing dashboards to measure CAC LTV campaign ROI conversions market share pipeline velocity and key account coverage.
- Identify opportunities for organic growth and service premiumization in key sectors anticipating buying signals and mapping public and private investment decisions.
- Analyze SGSs strategies and competitive positioning against the main players in the TIC industry and specialized technical services in each country.
- Support the design and validation of new offerings in collaboration with the Business Development CoE and generate insights to adjust pricing and value narrative.
- Actively participate in monthly commercial reviews and QBRs presenting market intelligence aligned with sales margin and market share expansion priorities.
- Apply attribution models and predictive analysis to recommend corrective actions when deviations in the funnel or campaign effectiveness are identified.
- Prepare monthly executive reports and ad-hoc strategic briefs requested by GMs BUs or the Commercial Direction.
Expected Added Value
- Deliver anticipated strategic visibility that enables more profitable decisions and proactive commercial actions.
- Elevate the level of professionalism and impact of the marketing area in conversations with business leaders.
- Contribute to SGS LATAM identifying before the competition where to grow how to capture superior margins and how to avoid loss of positioning.
Qualifications :
- Degree in Statistics Engineering Economics Business Administration Marketing Business Intelligence or related fields.
- Certification or advanced proficiency in data visualization tools (Power BI Tableau) Salesforce CRM and analytics tools (Google Analytics SQL).
- Advanced fluency in English and Spanish. Portuguese is a plus.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
