Vice President Of Marketing

Vice President of Marketing

About our company:

Springboard Hospitality is a premier third-party hotel management company with a 30 year history transforming lifestyle hotels from the islands of Hawaii to the tip of Florida.

Springboard team members are a diverse mix of independent innovators savvy storytellers adventure-seekers tech entrepreneurs free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.

At every level the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people properties & communities. From memorable moments at the front desk to thoughtful room touches to inspired onsite programming the Springboard team is committed to empowering the travelers journeyinviting them to experience the frequency of each hotels locale pushing authentic human connection exploration and discovery while also driving revenue.

Springboard values intentional culture and whole-heartedly believes in nurturing training and empowering the careers of the hospitality leaders of today and tomorrow encouraging them to travel and explore through Springboards award-winning portfolio. From work life balance to career development Springboard values and invests in the greater team reflected in zero corporate turnover during the pandemic well positioned for continued growth through the future.

mission:

The Vice President of Marketing serves as a key member of Springboard Hospitalitys executive leadership team responsible for setting and executing the companys brand and marketing vision across the entire portfolio. This role leads enterprise-level marketing strategy brand positioning digital engagement loyalty initiatives and communications to drive demand strengthen customer connections and enhance the companys reputation while ensuring alignment with ownership goals and Springboards long-term growth plans.

As the senior-most marketing leader the VP partners closely with the President Commercial Team Operations and Property GMs to shape strategic direction drive brand innovation and lead transformative initiatives that position Springboard as a market leader and hospitality brand of choice in diverse markets.

SCOPE OF WORK TEAM

• Reports to President
• Direct Reports: Field Marketing Directors & Managers Area Marketing Managers Digital Marketing Managers
• Oversight of Springboards 50 properties
• Springboard Executive Leader
• This role may be based remotely with regular travel to properties corporate offices and industry events.

RESPONSIBILITIES

Enterprise Marketing Strategy & Brand Leadership

• Define lead and execute the companys enterprise marketing strategy in alignment with overall corporate objectives and market conditions.
• Develop and oversee the companys brand positioning storytelling and voice to ensure consistency and strength across all properties and channels.
• Establish long-term and short-term marketing goals that drive demand brand recognition guest engagement and profitability.
• Anticipate and respond to evolving consumer behaviors competitive shifts and macroeconomic factors to maintain brand relevance and market leadership.

Commercial Alignment & Cross-Functional Leadership

• Partner with executive leadership to integrate marketing strategies into the broader commercial plan ensuring alignment with Sales Revenue Digital and Operations.
• Serve as a key advisor to property owners and asset managers on brand positioning market opportunities and marketing performance.
• Collaborate with Finance and Operations to ensure marketing investments are data-driven measurable and strategically aligned with growth objectives.

Digital Distribution & Demand Generation

• Oversee digital marketing content strategy and paid media campaigns to drive awareness direct bookings and market share.
• Lead CRM loyalty and guest engagement programs that strengthen long-term customer relationships.
• Drive direct booking initiatives and digital innovations that shift share from higher-cost third-party channels.
• Ensure consistent brand merchandising storytelling and positioning across all platforms.

Leadership Development & Team Performance

• Recruit mentor and inspire top marketing talent fostering a high-performance culture rooted in creativity accountability and continuous learning.
• Provide strategic coaching and development opportunities for marketing leaders at both the corporate and property levels.
• Champion diversity equity and inclusion within the marketing discipline.

Performance Analytics & Reporting

• Oversee enterprise-wide marketing analytics measuring ROI campaign effectiveness and brand health.
• Establish clear KPIs and monitor performance against marketing engagement and revenue contribution goals.
• Translate complex data into clear strategic recommendations that inform business and investment decisions.

Technology Innovation & Partnerships

• Evaluate and implement enterprise-level marketing technologies (CRM CMS digital platforms) to enhance performance and efficiency.
• Champion the use of data-driven personalization and predictive analytics to optimize guest engagement and conversion.
• Lead strategic partnerships with agencies influencers and media to amplify brand presence and market impact.

Special Initiatives

• Provide marketing leadership in due diligence onboarding and integration of new hotels into the portfolio.
• Spearhead marketing strategies for property repositioning renovations and brand transitions.

Experience:

• 10 years of progressive marketing leadership experience including 5 years in senior multi-property or corporate roles with proven success in hospitality travel or lifestyle brands.
• Demonstrated success in driving brand growth demand generation and market positioning in both branded and independent hotel environments.
• Proven experience influencing executive-level decisions and working directly with ownership groups.
• Strong track record of building leading and developing high-performing marketing teams fostering creativity collaboration and professional growth.
• Bachelors degree in Marketing Communications Business or related field; MBA or advanced degree preferred.

Skills & Expertise:

• Deep expertise in hospitality marketing brand strategy and digital marketing.
• Exceptional creative analytical and strategic thinking skills with the ability to translate insights into measurable business outcomes.
• Strong executive presence with excellent communication storytelling and influencing skills.
• Advanced proficiency with digital marketing platforms CRM CMS social media SEO/SEM analytics and emerging marketing technologies.
• Proven track record of leading organizational change scaling marketing programs and implementing innovative strategies.

Other Expectations:

• Uphold Springboard Hospitalitys core values and ensure compliance with all laws and regulations.
• Ability to travel regularly for property visits executive meetings and industry conferences.
• Flexible schedule to meet the demands of a dynamic hospitality environment.

Benefits:

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

Full Time Benefits

• Competitive Base Salary
• Executive Bonus Plan
• PTO
• Sick Pay (dependent on State)
• Paid Holidays
• Cell Phone Allowance
• Medical Dental Vision Life Pet Insurance
• 401K with company match
• Long-Term Disability Insurance
• Short-Term Disability Insurance
• Education Assistance and access to our Talent team to help you reach your career growth goals
• Discount programs for shopping travel tickets and more.
• Additional Employee Rates atHotel Equities & Springboard hotels.

Springboard Hospitality Core Values:

• CONNECTED. We are plugged into people technology and the cutting edge of culture.
• INDEPENDENT. We are free-thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working hand-in-hand.
• PERSONALIZED. We are devoted to authentic human connection personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer. Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race color sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender religious creed (including religious dress and grooming practices) marital status domestic partner status age national origin or ancestry physical or mental disability medical condition genetic information and characteristics sexual orientation gender identity or expression military or veteran status or any other basis protected under federal state or local laws. Springboard also provides reasonable accommodations for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.