Performance Marketing Lead
Performance Marketing Lead
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Job Description
Were putting together a talented team to build the #1 training platform for Runners
We help everyday runners become outstanding by building an incredible app providing world-class training coaching and community for everyone whether youre improving your 5k time or training for your first marathon.
Were growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures Venrex and Creator 2024 we were selected by Apple as one of three global finalists for the2024 iPhone App of the Year reflecting the innovation and impact of what weve built & now in 2025 we have ****just been acquired by Strava!
Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. Were growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey now is a really magical time to join
The Team Youll Join
Youll join the Performance Marketing Team after a period of rapid growth and scale. We are responsible for driving discovery and profitable new user acquisition. Your role will be to review how were operating today bring fresh ideas and help elevate our approach.
What Youll Be Doing
Were hiring a Performance Marketing Lead to take our growth to the next level. Youll directly own and scale our largest channel Meta while shaping the strategy across all paid social. This role is about more than just execution youll review and challenge how we do things today bring fresh ideas and establish the foundations to scale smarter. Working closely with creative product and data teams youll drive profitable subscriber growth unlock new channels and ensure our performance marketing stays ahead of the curve.
- Own and execute Meta campaigns end-to-end maximising ROI while meeting CAC targets.
- Oversee all global paid social campaigns identifying if issues are driven by CVR shifts or auction/platform dynamics and guide channel managers to investigate further.
- Support the global expansion of paid social campaigns into local languages.
- Monitor dashboards daily to catch issues early and diagnose whether shifts stem from CVR changes or auction/platform dynamics.
- Lead the incrementality and measurement roadmaps to define how performance is tested validated and scaled.
- Work with the Creative Lead to forecast and prioritise asset production (e.g. iterations vs. new concepts statics vs. UGC vs. animation) to ensure the right volume of deliverables for BAU campaigns.
- Revise our creative testing process on Meta driving higher win and scale rates by closing the feedback loop with the creative team.
- Mentor the Paid Social Manager while helping to shape the wider performance marketing team goals.
Requirements
What Youll Bring To The Team
- 5 years of experience in performance marketing with expert knowledge of paid social platforms such as Meta and TikTok.
- Proven experience managing 7-figure monthly budgets to drive profitable growth.
- Strong analytical skills with a deep understanding of KPIs such as ROAS and CAC/LTV.
- Experience with AppsFlyer or another MMP and a solid understanding of SKAN MMP and SRN attribution models.
- Demonstrated ability to lead and inspire teams providing mentorship and guidance.
- Excellent communication skills with the ability to simplify and present data-driven insights to various stakeholders.
Bonus Points If You Have:
- A background in fitness health or lifestyle brands
- Experience with marketing automation tools.
Benefits
Salary and Benefits
Were offering a salary of 60000 - 75000 per year depending on experience plus participation in Stravas long-term incentive (stock) programs. Overview of our benefits is below:
Were also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK
- Flexible working we typically spend 23 days a week together in our Vauxhall office
- 25 days holiday plus bank holidays (which you can take whenever suits you)
- Runna subscriptions for you and 5 of your friends (get ready to be your friends fave person or save them for xmas presents!)
- Strava membership!
- Headspace membership
- Money every year to spend on gear events and the gym!
- Well give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)
- Private health insurance with Bupa and workplace pension scheme
- Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
- Carrot fertility support - this benefits provider can provide inclusive fertility hormonal health and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.
Please see more info on our amazing benefits here: Benefits at Runna
Our Interview Process:
Our aim is to keep the interview process as straightforward and enjoyable as possible and will consist of the following stages:
- Screening call with Jake Talent Associate (25-minute video call)
- Intro call with Laura Head of Performance Marketing (25-minute video call)
- Take Home Task and Interview with Laura Head of Performance and Sobaan Performance Marketing Manager (50 minutes video call)
- Final round: London office visit 1hr in-person to meet with Miranda Head of Growth and the rest of the UK team
Please let us know if theres anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process so please speak to your Talent Partner!
How to Apply:
Please note we are unable to accept any applications outside of Workable. If you have any questions regarding the status of your application please email
Still have questions or want to know more Check out ourCareers Page
Were unfortunately unable to sponsor for this role
Employment Type
Full-Time
