Growth Manager, TikTok/Affiliates
Growth Manager, TikTok/Affiliates
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Salary Not Disclosed
1 Vacancy
Job Description
At Ketone-IQ were revolutionizing the way the world thinks about energy. Our cutting-edge approach to fueling the body transcends conventional expectations pushing the boundaries of whats possible. Were the trusted choice of elite endurance athletes special operators and high performers across diverse fields from cyclists conquering the Tour de France to EMTs working double shifts on the front lines.
In 2019 our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM securing a $6MM contract to power their elite forces. But our ambitions dont stop there. Were on a mission to disrupt the entire energy market bringing our high-performance fuel to everyone from professional athletes to busy professionals and active individuals.
Ketone-IQ is High Performance Energy. Were changing the way people fuel and rapidly expanding as we lead the ketone movement and were looking for a passionate driven individual to join us on this exciting journey.
Position Overview
We are seeking a Growth Manager (TikTok & Affiliates) to architect and execute our TikTok Shops and homegrown affiliate program into a 7-figure acquisition channel. This role will own both the strategic roadmap and day-to-day execution leading agencies contractors and internal associates. Reporting directly to the CMO the Growth Manager will be accountable for P&L ownership channel revenue targets and building scalable systems that fuse paid media affiliates and creator-driven community into a growth flywheel.Key Responsibilities
- TikTok Shops Growth
- Own and scale TikTok Shops into a high-ROI acquisition channel.
- Run Spark Ads and paid media strategies in tandem with Shop growth.
- Oversee end-to-end creator seeding UGC testing and content pipeline optimization.
- Affiliate Program Growth
- Scale Ketone-IQs homegrown affiliate program into a 7-digit revenue channel.
- Architect tiered affiliate systems (commission-only and hybrid cash commission).
- Build and activate affiliate communities (Discord Whop-style groups live activations).
- Design fraud-resistant and compliant processes for onboarding payouts and performance tracking.
- Community & Ecosystem Building
- Lead Discord and community-driven growth tactics to scale affiliates and foster loyalty.
- Run affiliate-centric events and activations to boost engagement and drive incremental GMV.
- Systems & Process Leadership
- Architect and optimize CRM attribution and reporting systems for affiliates and TikTok.
- Ensure accurate performance tracking across GMV CAC ROAS and incrementality metrics.
- Create SOPs for affiliate lifecycle management: onboarding retention reactivation.
- Team & Partner Management
- Manage agencies contractors and internal associates to execute at scale.
- Collaborate cross-functionally with creative (briefs hooks content testing) finance (payouts P&L) and ops (inventory fulfillment).
Qualifications
- 5 years in growth performance marketing or affiliate/TikTok program management.
- Proven success scaling TikTok Shops or affiliate programs to $1M annual revenue.
- Expertise in affiliate systems design tiering structures and fraud-resistant processes.
- Strong command of TikTok paid media (Spark Ads UGC testing live selling).
- Track record of building and managing affiliate communities (Discord Whop events).
- Operator mindset: systems/process fluency (CRMs dashboards attribution).
- Experience managing agencies contractors and internal teams.
- LA-based preferred; remote considered for exceptional candidates.
Required Experience:
Manager
Employment Type
Full-Time
