| Skill | Mandatory | Proficiency Level (1-5) |
| Overall CJA architecture and solution design for tracking customer journey and marketing analytics | Must have skill | |
| CJA data connections and data views for both real time and batch data sets with AEP XDM schema set up to accommodate CJA data sets | Must have skill | |
| Adobe data collection (launch) WebSDK implementation trigger rules tags data elements and data stream set up | Must have skill | |
| CJA workspace/ project dashboard configuration and advanced visualization set up | Must have skill | |
| JavaScript within Adobe data collection | Must have skill | |
| Web data layer design and best practices | Must have skill | |
| AEP APIs for data ingestion | Good to have | |
| AEP/CJA data exports for external systems like snowflake or files | Good to have | |
| Adobe analytics and mapping of Adobe analytics variables to CJA | Good to have | |
| Data migration from Adobe analytics or cloud database to AEP data lake for CJA reports/dashboards | Good to have | |
| Understanding of techniques like cohort analysis anomalies clustering and other such industry techniques to get deep customer insights | Good to have | |