An exciting opportunity exists for an E-Commerce Manager to spearhead and refine the digital strategy of a leading retail company in South Africa with a focus on accelerating online sales growth elevating the customer journey and overseeing the full spectrum of e-commerce operations.
Key Responsibilities: Strategy & Planning:
Develop and execute the e-commerce strategy aligned with brand and business goals
Lead the roadmap for our e-commerce platforms (D2C and B2B)
Identify market trends customer behaviour and competitor insights to shape strategy
Platform & Operations Management:
Oversee the brands e-commerce webstore (performance & functionality)
Manage integration with POS systems CRM payment gateways logistics providers and loyalty program
Ensure product data accuracy (descriptions images pricing & stock levels)
Digital Marketing & Sales Optimization:
Collaborate with performance marketing partners on paid search display social affiliate and mailer marketing
Implement SEO and content marketing strategies to drive organic traffic
Monitor & improve conversion rates AOV and cart abandonment rates
Customer Experience & Retention:
Enhance customer journeys and personalize digital experiences across channels
Oversee customer service strategy and processes
Manage loyalty programs reviews and post purchase communications
Analytics & Reporting:
Track KPIs such as traffic conversion sales retention ROAS and CLV
Use tools like Google Analytics Shopify Analytics for performance reporting
Deliver monthly and quarterly e-commerce reports to senior management
Team Leadership & Collaboration:
Collaborate with merchandising marketing warehouse and retail teams
Co-ordinate with external partners (agencies platforms)
Requirements:
3-5 years previous experience in a similar position
Strategic thinking & commercial acumen
Strong project management skills
Analytical and data driven mindset
Team leadership and collaboration
Passion for active lifestyle and outdoor activities
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