E-Commerce Director
E-Commerce Director
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Salary Not Disclosed
1 Vacancy
Job Description
SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations with additional experience managing sales through major online retailers such as Amazon Walmart Target and DICKS Sporting Goods and others.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and execute the comprehensive e-commerce strategy for all brands aligning annual objectives with growth targets and seasonal demand.
- Oversee D2C sales performance on individual brand websites ensuring best-in-class Shopify store operations merchandising and user experience.
- Manage performance across third-party online retail channels including Amazon Walmart Target and DICKS and others optimizing sales strategies to maximize visibility and profitability.
- Influence product assortment pricing promotions and discount strategies based on performance analytics competitive intelligence and consumer trends.
- Build and implement playbooks tailored to seasonal and audience-specific campaigns adapting to market shifts competitor activity and real-time data.
- Lead integrated marketing efforts across paid media creative development and performance campaigns ensuring alignment with full-funnel strategies and revenue goals.
- Own the customer acquisition funnel optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.
- Oversee customer engagement programs including email and SMS marketing loyalty and referral program development ratings and reviews management and lifecycle campaigns to increase retention and lifetime value
- Direct influencer and affiliate marketing programs identifying partnerships that drive reach engagement and measurable sales impact.
- Lead conversion rate optimization (CRO) efforts including A/B testing across Shopify product and landing pages to maximize conversion performance.
- Partner with internal teams agencies and vendors to ensure alignment on product launches promotions and campaign messaging.
- Manage direct reports including e-commerce specialists and coordinate with cross-functional teams to ensure seamless execution.
- Develop and maintain a performance reporting framework for leadership tracking key metrics including CAC LTV ROAS churn and conversion rate to inform strategic decisions.
- Monitor emerging technologies platforms and trends to identify opportunities for innovation in e-commerce operations.
QUALIFICATIONS
Education and Experience:
- Bachelors degree in Marketing Business or related field; MBA preferred.
- 7 years of e-commerce leadership experience ideally in sports consumer goods or related industries.
- Proven track record of delivering measurable revenue growth in multi-brand D2C environments.
- Required: Hands-on expertise with the Shopify platform including store setup management and optimization.
- Preferred: Experience managing online sales through Amazon Walmart Target DICKS Sporting Goods and other major retail platforms.
- Strong financial acumen with experience in P&L management forecasting and performance analysis.
- Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors.
- Strong communication negotiation and relationship-building abilities.
Behavioral Competencies:
- Strategic thinking and business acumen
- Data-driven decision making
- Leadership and team development
- Market analysis and competitive insight
- Digital channel optimization
- Strong collaboration and partnership skills
- Agility and adaptability in a fast-paced environment
WORK ENVIRONMENT AND PHYSICAL DEMANDS
- This is a hybrid role based in Baton Rouge LA. Candidates in Louisiana and Texas are encouraged to apply with the expectation of periodic in-person collaboration to support team integration and strategic alignment.
- Occasional travel may be required for internal or client meetings engagement events or project related initiatives.
- Requires extended periods of computer use and virtual meeting participation.
Required Experience:
Senior IC
Employment Type
Full-Time
