Marketing Specialist
Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
The Marketing Specialist is responsible for executing marketing campaigns that generate high-quality leads support pipeline creation and enable engagement with key decision-makers. This role is critical to connecting marketing activity to commercial outcomes through well-structured campaigns high-performing content and coordinated go-to-market execution.
Who are we
Decision Inc. is a management and technology consulting organization. The Companys foundation is built in technology; however what makes us unique is our understanding of how to unleash the potential locked in our clients business and their people. We help companies to run better grow faster and change what they do.
We represent the following leading global technology brands and are experts in the implementation support and execution of these technologies: SAP QlikView Microsoft Alteryx and Adaptive Insights.
You will be responsible for campaign delivery email marketing content development social media event coordination and CRM follow-up. Success is measured by your contribution to lead generation pipeline growth sales meetings and opportunity creation.
Key Responsibilities
Campaign Execution
- Plan and deliver integrated campaigns that support business priorities
- Coordinate messaging content email and social media for each campaign
- Monitor performance and adapt based on results
- Ensure campaigns support lead generation and align to the buyer journey
Email Marketing and Automation
- Build and manage email journeys in Click Dimensions or similar platforms
- Trigger campaigns based on lead behaviour and campaign engagement
- Work with sales teams to hand off qualified leads
- Review email performance and refine over time
Content Development and Thought Leadership
- Write and coordinate campaign content including articles case studies emails and landing pages
- Collaborate with internal teams to capture client impact and success stories
- Ensure all content supports lead conversion and business positioning
Social Media Coordination
- Manage LinkedIn content calendar based on campaign priorities
- Draft and schedule weekly posts that support awareness and engagement
- Monitor performance and share top content internally for amplification
Event Marketing
- Support the planning and execution of marketing-led webinars roundtables and industry events
- Coordinate logistics registrations communications and follow-up
- Align event activity with campaign goals and pipeline objectives
Sales and CRM Collaboration
- Assign leads in Microsoft Dynamics and ensure statuses are updated weekly
- Follow up with Inside Sales and Sales teams to track lead progression
- Maintain lead quality and ensure visibility across the sales funnel
- Support campaign reporting and performance reviews
Required Skills and Experience
- Working knowledge of marketing automation platforms (Click Dimensions or equivalent)
- Familiarity with CRM systems preferably Microsoft Dynamics
- Experience executing multi-channel campaigns across email digital social and events
- Clear and confident writing skills across long- and short-form content
- Basic design or CMS experience (WordPress Canva Adobe tools is a plus)
- Strong time management and ability to handle multiple priorities
Professional Competencies
- Understands how marketing supports pipeline creation and sales acceleration
- Operates with urgency accuracy and attention to detail
- Collaborates effectively across marketing sales and business teams
- Prioritises execution and measurable outcomes
- Proactive communicator who follows up and closes the loop
Business Impact
This role supports business growth by delivering campaigns that generate sales-ready leads and enable sales conversations. The Marketing Specialist ensures marketing contributes to measurable pipeline growth and helps turn strategy into execution across each priority area of the business.
Employment Type
Full Time
