Marketing Content Specialist
Marketing Content Specialist
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Job Description
Marketing Content Specialist
Holiday Automotive Fond du Lac WI
The Marketing Content Specialist is responsible for creating editing implementing updating and optimizing web content for Holiday Automotive as a fast-paced self-motivated creative individual with video production experience superior written communication skills and an overarching passion for the company brand. This team member is instrumental in strengthening the reputation of Holiday Automotive in the marketplace presenting a consistent brand through websites and social media channels and giving our customers a window into the unique and extraordinary culture of Holiday Automotive. The ideal candidate will have an education and/or considerable experience in marketing video production and editing expertise an eye for photography and strong organizational planning abilities. As a member of the marketing team youll get to know team members from every building and department in our company to tell our story using photography videography and written language.
Holiday Automotive is an award-winning family-owned company that is known for upbeat employees who embody a culture of exceptional guest outcomes. We believe that genuine engaged ambitious and friendly team members are the engine of our success. Our business thrives on an environment that empowers individuals recognizes performance and encourages a healthy work-life balance. All of this is key to our success and stability but we wouldnt have happy long-term employees without taking care of them with a competitive income and benefits.
Youll Enjoy Benefits Including
Accelerated Paid Time Off(PTO) Schedule
Ample Medical Dental and Vision insurance Options
Locally-managed 401(k)Program with Company Contribution
Health Savings Account with Company Contribution
Flex Spending Options
Life and Disability Insurance Options
Accident Critical Illness and Hospital Indemnity Insurance Options
Appealing Employee Discounts on Vehicles Services Parts and Accessories
On-going Training and Education
The Professional Respect of a Caring Innovative Leadership Team
A Fun Team-Oriented Culture
Gillie Cookies and Other Fun Treats from Time-to-Time
Responsibilities
Uphold and Strengthen the Perception of Holiday Automotive Throughout Wisconsin by Managing Social Media and Related Channels including GB Profiles YouTube TikTok Facebook Instagram Twitter LinkedIn Pinterest SnapChat and Whatever Comes Next
Plan create and maintain the social media calendar
Generate posts and events customized to fit that specific platforms guidelines
Plan produce edit and publish videos
Stay up to date on social media trends/guidelines/platform updates etc.
Manage Paid Social Media Advertising Accounts
Plan produce and execute social media advertising
Assist in the creation of video ads and monthly commercials
Monitor ad performance and adjust ads as needed
Update and Improve Website Content
Apply SEO Best Practices to New and Existing Pages
Create Innovative Landing Pages and Perform A/B Testing
Use WordPress Experience to Efficiently Manage Web Content
Serve as the Photographer and Videographer for Day-to-Day Happenings Company Events and Community Involvement
Provide all professional photography for social media as well as other marketing initiatives
Professional editing of photography and videography with the support of the Digital Performance Manager and the Creative Director
Plan produce edit and publish videos
Work Holiday Automotive sponsored events and be a terrific representative of the company
Appear/Act in Videos
Organize and Distribute Marketing Content
Send ad traffic to media partners and update as incentives change
Collect the required documents and submit to manufacturer co-op programs
Monitor co-op claims and resubmit as needed
Qualifications
Associates Degree or Bachelors Degree in Videography Social Media Marketing Marketing Digital Media Communications a Related Field and/or 3-years Social Media Business Management Experience
Strong Portfolio of Content-Creation
Proven Track-Record of Social Media Platform and Ads Management
Strong Interpersonal Communication Skills both In-Person and Over-the-Phone
Organized well-spoken and detailed
Documented experience in photography and photo editing
Documented experience in videography and video editing
Demonstrated Project Management Skills
The Ability to Meet Short Deadlines with Sound Judgment
Self-Motivated Diligent Work Ethic and Upbeat Attitude
Enthusiasm for Cars and Trucks
Required Experience:
Unclear Seniority
Employment Type
Full-Time
