Global Distribution and Market Development Manager – AIA Markets - Hong Kong

• Strategic Partnership & Stakeholder Engagement -Managing cross-cultural alliances and engaging stakeholders across complex matrixed organisations
• Sales Enablement & Training Leadership - Experience delivering impactful training distribution development and enablement programmes with a strong grasp of behavioural economics and shared value principles
• Cross-Functional Collaboration & Communication - Exceptional communicator and collaborator able to work across marketing distribution and L&D teams with clarity and influence

The Global Distribution and Market Development Manager will lead the development and implementation of Vitality-linked distribution strategies and contribute to the creation of marketing support initiatives across AIAs priority markets ensuring alignment with AIA Group Office objectives and local BU needs; ultimately to maximise Vitality sales and customer engagement.

This role will act as a key liaison between Vitality Asia/Global and AIA driving adoption of shared value principles enhancing agent engagement and embedding Vitality into AIAs distribution ecosystem.

This role will sits in the dedicated AIA Vitality and Amplify Health team under Vitality Asia based in Hong Kong. Vitality Asia team manages our partnership with AIA Vitality and Amplify Health by interfacing with AIA GO and AH as well as AIA LBUs and fulfilling market needs for Vitality and healthtech.

Strategic Liaison between Vitality and AIAGO / AIA LBUs

• The role serves as a critical bridge ensuring that Vitalitys distribution marketing and training capabilities influences the value generated from Vitality integrated products across AIA LBUs

• The role is designed to embed and promote the Shared Value Insurance Model within AIAs distribution channels ensuring agents understand and can articulate its benefits to customers and stakeholders and play an active role in driving engagement

• Tailoring and deploying distribution marketing and training support assets and strategies that are both group-wide and market-specific ensuring relevance and impact in each priority AIA market

• Proven capability to engage and operate effectively across all levels of an organisation from entry-level positions to executive leadership
• Degree and/or relevant insurance industry qualifications
• Significant years experience in sales/consulting marketing and/or training role (critically with Vitality linked products)
• Exposure to distribution strategy preferably within life insurance and / or health-related sectors
• Skilled in communicating the benefits of the Shared Value Insurance Model and behavioural economics to stakeholders
• Ability to work collaboratively with cross-functional teams
• Strategic thinker with strong execution capability
• Excellent interpersonal and communication skills. A clear concise and persuasive communicatorboth written and verbal
• Strong presentation and public speaking skills
• Ability to stay motivated and focused in high-pressure and challenging environments
• Comfortable working autonomously and navigating ambiguity
• Culturally intelligent - sensitive and adaptable to global and local dynamics
• Strong analytical and problem-solving skills to address challenges across a broad range of disciplines

Vitality Asia is the key driver ofVitalitys partnerships and strategic initiativesacross the Asia-Pacific region. We oversee the full spectrum ofVitalitys relationships with partnersin the region (excluding Sumitomo) leveraging our health and wellness assets to advance Shared Value across business and partners in the region.

With a dedicated team based inShanghai Hong Kong London and Johannesburg we provideon-the-ground support in Asia working closely with our partners to develop tailored solutions that drivebusiness growth customer engagement and improved health outcomes.

Within Vitality Asia it is the Vitality China team that oversees our investment inPing An Health Insurance (PAHI) strengthening engagement withPing An Group and leading other China-focused initiatives. The Vitality China team helps PAHI build capabilities in risk management data & actuarial science and health & wellness by leveraging Vitalitys expertise and capabilities.

Roles in the Vitality Asia team tend to be dynamic so you should be comfortable with being pragmatic and flexible about doing whatever work is required to deliver genuine and lasting value to the business.