Associate Brand Manager, Retail Marketing - US Appetizers
Associate Brand Manager, Retail Marketing - US Appetizers
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Job Description
Position Title: Associate Brand Manager Retail Marketing - US Appetizers
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID:37744
The Associate Brand Manager Retail Marketing US Appetizers is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies. Responsible for delivering and recommending the marketing mix this position will partner with go to market hub innovation marketing operations insights and other functional groups to meet business and portfolio objectives. The ideal candidate is a proven marketer who is solutions oriented forward thinking with a strong commercial lens sound technical marketing skills and experience influencing cross-functional teams and actively contributing to an engaged team.
Fueled by a passion for the Retail consumer customer and category this role will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
What Youll Be Doing...
Partner closely with Insights Innovation and Go to Market Hub to identify and champion growth opportunities translating market insights into strong go-to-market propositions.
Champion the customer and consumer understanding the entire value chain to deliver an integrated and synergistic execution of the strategy across functions
Supports the annual planning process driving/influencing innovation base business growth initiatives and supporting/enhancing brand positioning and commercial objectives. Recommend and manage the full funnel marketing spend for the retail business and report on ROI.
Support portfolio and brand strategy inclusive of brand heart development to grow a family of products/brands that are distinctly positioned inclusive of PL.
Lead execution and tracking of the core portfolio strategy tracking and adjusting as needed.
Support monthly Integrated Business Planning (IBP) with the go to market hub driving decisions and alignment that balance supply and demand driving positive mix and scale.
Proactively review key brand product and category performance drivers identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives inclusive of SKU profitability and mix. This includes completing product lifecycle and portfolio reviews to deliver on customer category and commercial objectives.
Supports ongoing portfolio health this includes product lifecycle and portfolio reviews to deliver on customer category and commercial objectives ensuring proper portfolio efficiency and assortment to win in the market.
Supports portfolio architecture strategy inclusive of portfolio price tiering/ positioning
Supports core innovation strategy (non-disruptive) developing and executing line extensions & renovation inclusive of core product stewardship initiatives
Input to monthly IBP operating rhythm; with Go to Market Hub to help drive to decisions and alignment that balance supply against demandand drive positive mix and scale impact to financial performance of the business
Support base business portfolio performance and product lifecycle reviews to ensure an efficient and relevant portfolio that delivers to customer category and commercial objectives. Initiate portfolio mix optimization profitability sourcing and pricing initiatives as needed
Proactively supports key brand and category performance drivers identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives inclusive of SKU profitability and mix.
What Will Make You Successful In This Role...
Is a self-starter and independent thinker with a strong work ethic who can convert insights into sustainable strategies and action plans that deliver results.
Is a strong commercial marketer with proven expertise in driving sustainable impact and creating business value
Is capable of prioritizing and business vision while ensuring alignment from key stakeholders
Has a proven ability to lead & motivate cross functional teams delivering business and brand objectives
Marketing Strategy and Fundamentals
Strategic thinker and contributor who can drive category and brand growth developing where to play how to win what to do marketing brand and portfolio strategies
Bias for leading with consumer insights a demand-driven stance on the business and an understanding of category & industry trends and intelligence bringing teams along to win internally and in the marketplace
A strong foundational understanding of marketing mix fundamentals
An understanding and passion for brand comms development and implementation
Commercial and business management acumen
A strong commercial acumen required to manage the channel P&L to achieve financial goals (top and bottom-line) aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives in line with goals (e.g. portfolio simplification optimization etc.)
Robust understanding and ability to report on the key drivers for the brand / category through financial knowledge of the SKUs under their portfolio and their contribution to the business.
Profitable portfolio management
- An ability to initiate portfolio mix optimization portfolio analysis price pack architecture profitability sourcing and pricing initiatives.
People & Culture
Lead cross functional teams to ensure all team members are motivated have clear goals and are vested in delivering the plans
Strong ability to build rapport with the aptitude to influence others towards a common goal.
Upskill and mentor the brand/product team in knowledge of principles concepts strategies and techniques relating to brand management and marketing
What Youll Bring...
Bachelors or advanced degree in Marketing Business Administration or related field required; MBA preferred
3 years of Marketing/Brand Management/marketing innovation experience with close work on P&Ls of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food preferred
Working knowledge of principles concepts strategies and techniques relating to Foodservice marketing
Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization preferred
Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
Experience with customer facing engagements preferably with grocery retailers preferred
Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
Experience working strategically and operationally and adapt to fast paced ambiguous environments while maintaining accountability.
High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
Highly organized with premium analytical skills strong attention to detail and a track record of translating data into insights and action.
Proven track record in delivering several complex projects at a time
Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers
Previous P&L management experience
Previous experience working with creative and brand agencies
Experience deriving insights from both primary consumer research and syndicated data
Proficiency in Excel PowerPoint and Word
Excellent organizational and communication skills
Compensation Package:$81600.00-$108900.00CAD annually bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education/training and other organizational needs.
Benefits: At McCainwere on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & wellbeing programs reflect that. Employeesare eligible for the following benefits:health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Wellbeing programs include vacationandholidays company-supported volunteering time and mental health resources. Coverages are aligned to country provincial and state governing plans and can vary by work level location and nature of the benefit details available during the application process.
Your well-being matters to us and were here to provide you with the necessary resources to support you in being your best self at work and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. You can understand how your personal information isbeing handled here.
Job Family:Marketing
Division:NA Appetizers
Department:Mktg Retail Shareables and Snackables Brand Mgmt
Location(s): CA - Canada : Ontario : Toronto
CA - Canada : New Brunswick : Florenceville-Bristol
Company:McCain Foods (Canada)
Required Experience:
Manager
Employment Type
Full Time
