Senior Digital Marketing Executive

About the Role:

Who are we:

Youve probably heard of NEXT before were one of the largest UK clothing retailers and a stalwart FTSE100 company operating in over 100 countries worldwide. What you might not know is that we have developed a pioneering e-commerce and logistics solution called Total Platform which allows smaller partner brands to benefit from NEXTs expertise and scale offering everything from Website design and marketing to fulfillment and customer care. Total Platform is a key driver of growth for NEXT enabling us to expand our influence across the wider e-commerce landscape and forge successful partnerships with a diverse range of brands expanding NEXT Groups product offering and portfolio.

And thats where you come in

Role Overview:

Were looking for a talented Marketing Professional to join the Total Platform CRM team to drive execution and development ofemail SMS and WhatsApp marketing within our Total Platform business. Youll work closely with the rest of the CRM team to help deliver a best-in-class CRM Marketing service across all six of our current TP Partners: Reiss FatFace Victorias Secret GAP Joules and Jojo Maman Bebe.

This role will initially see you own the development and execution of BAU email marketing automated email programmes and on-site personalisation for one of our partnersFatFace managing relationships with both internal and external stakeholders to achieve strategic and commercial goals. This role will alsomanage and mentor two direct-reports looking after a further three partners. Youll also be involved in thescoping and potential set-up of SMS WhatsApp and Loyalty Programmes across all 4 brands.Please note that you or others in the team may be moved around at a later date to ensure the best fit for everyone within the available roles and partners.

What youll be doing:

What else is involved

• Lead mentor and develop two direct reports fostering a collaborative and high-performing team culture to deliver exceptional results for our partners.
• Develop and execute email marketing campaigns including the set-up scheduling and deployment of one-time recurring and triggered campaigns.
• Work closely with the key teams/stakeholders to create bespoke campaigns to increase sales drive engagement and retention on email.
• Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
• Reporting on all CRM KPIs generated through CRM marketing campaigns.
• Scope POC and potentially develop SMS and WhatsApp as new marketing channels.
• Assist with the day to day administration tasks

About You:

Reporting to the Total Platform CRM Manager the ideal candidate will be a keen problem solver able to work within a large global team of marketers and external partners.

• Experience with a modern CDXP such as Bloomreach Engage/Exponea is ideal but not compulsory
• A basic understanding of HTML Python or Jinja2 is preferred
• Self-motivated & highly organised with the ability to adapt to a changing environment and stay calm under pressure
• Creative and inquisitive with a thirst to learn more
• Aptitude for attention to detail
• Able to take direction and deliver tasks accordingly
• Effective team player; can do attitude
• Excellent verbal and written communication skills
• Possess strong analytical and problem-solving skills
• Intermediate level user of the Google Suite
• Marketing experience ideally gained in a retail environment working on email CRM marketing or ecommerce.
• A natural leader and mentor passionate about developing people and fostering a positive collaborative team culture.

So if youre an expert in email or broader CRM marketing have strong analytical skills and considerable knowledge in CRM design implementation and reporting can work with initiative and can build great working relationships within the business and with partners this is the place for you and your career.