Email Deployment Specialist, TD Securities
Email Deployment Specialist, TD Securities
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Job Description
Work Location:
Toronto Ontario CanadaHours:
37.5Line of Business:
MarketingPay Details:
$65600 - $98400 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.
As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
Job Description
Were taking TD Securities to the next step in its digital transformation. We are seeking an Email Deployment Specialist to conceptualize develop and implement key components of new and exciting campaigns using cloud technologies such as Salesforce Marketing Cloud and Salesforce Pardot to drive business growth and optimize the omni-channel experience.
As part of the TD Securities Digital Experience team the Email Deployment Specialist will be primarily responsible for the creation of email templates landing pages configuration testing and deployment of email campaigns. This includes building and executing email marketing campaigns including one-time blasts recurring trigger-based and dynamic-content driven emails all the while following email best practices and ensuring regulatory requirements are met.
What You Bring
Youre a seasoned email marketer with campaign operations and execution experience particularly using Pardot and Salesforce Marketing Cloud. You can see the big picture while focusing on the details and have the drive to continually look for ways to improve email campaign performance the user experience and/or business growth. Youll fit in well if you like to own your space and execute with speed and precision relishing all challenges as opportunities to dig in collaborate and take TD Securities into the future of email marketing.
As an Email Deployment Specialist you will:
Set up and execute campaign tools including: list pulls/generation data list uploads; configure segmentation rules personalization and dynamic content elements; update HTML/CSS/JS; configure link tracking and email report tags; configure seed lists and test email sends
Build logic validate and implement automated workflows and triggered email deployments
Maintain existing automated workflows and sequences to ensure automated programs are continuously optimized to drive lead conversion and customer engagement
Comply with email compliance regulations in Canada and the U.S.
Perform QA and troubleshoot any performance issues
Ensure identical and consistent rendering across email service providers devices and browsers
Support Senior Manager Digital Experience with the Marketing Cloud roadmap and strategy
Support new and existing Salesforce Marketing Cloud implementations
Stay current with email marketing best practices and make recommendations to enhance email campaigns and email or digital related initiatives
Job Requirements
Share your most relevant experience credentials and knowledge for this role as well as these essential requirements and attributes:
Undergraduate degree or technical certificate
5 years of relevant experience
3 years experience with Salesforce Marketing Cloud/Pardot including working with custom triggers A/B testing segmentation dynamic content and personalization strategies
Understanding and ability to build customer journeys nurture and drip campaigns as well as one-off triggered ad hoc email blasts
Experience with Contact/Data Management (subscriber relationships data extensions etc.)
Knowledge of email development using HTML/CSS/JS
Knowledge of Email Studio Content Builder Automation Studio and Journey Builder
Understanding of Marketing Cloud best practices
Strong understanding of CAN-SPAM CASL and GDPR rules
Able to work flexible hours on occasion
Process and detailed oriented
Keep abreast of the latest trends and developments in marketing automation and email deployment systems including Salesforce Marketing Cloud Salesforce Pardot Marketo Eloqua etc.
Nice-to-Haves
Certification as a Marketing Cloud Email Specialist and/or Pardot Specialist
Experience in campaign performance reporting
Knowledge of design platforms (Illustrator Photoshop InDesign XD Figma)
Working knowledge of SQL/AMPScript
Who We Are:
TD Securities offers a wide range of capital markets products and services to corporate government and institutional clients who choose us for our innovation execution and experience. With more than 6500 professionals operating out of 40 cities across the globe we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues providing trusted advice and industry-leading insight extending access to global markets and delivering integrated transaction banking 2023 we acquired Cowen Inc. offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise while growing our strong diversified investment bank. We are growth-oriented people-focused and community-minded. As a team we work to deliver value for our clients every day.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more
Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.
Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.
Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans ObjetRequired Experience:
Unclear Seniority
Employment Type
Full-Time
