Purpose:
The Sales Traffic Manager ensures all incoming sales leads (walk-ins phone inquiries and internet) are handled promptly and accurately with a focus on setting appointments driving customers to the dealership and ensuring 100% compliance with the dealerships sales playbook.
This role tracks lead activity manages follow-up processes and provides coaching and guidance to salespeople to improve booking and closing ratios.
Duties and Responsibilities:
- Manage all incoming sales traffic including internet leads phone inquiries and walk-ins ensuring accurate logging in the CRM.
- Set appointments for prospective customers addressing questions or concerns to drive them to the dealership.
- Ensure follow-up processes are consistently executed and that all sales activities comply 100% with the dealership playbook.
- Track and analyze lead data including response times appointment rates and sales outcomes.
- Review weekly and monthly metrics to identify trends gaps and opportunities for improvement.
- Coach and guide salespeople with low appointment booking or closing ratios providing actionable recommendations while reinforcing playbook standards.
- Help salespeople understand lead concerns objections and best practices to improve conversion.
- Generate reports and maintain accurate records for leadership review and decision-making.
- Collaborate with the General Manager and VP of Traffic Management on process improvements and performance strategies.
- Maintain professional and accurate communication with all prospective customers.
Qualifications :
- 2 years of automotive retail experience.
- Proven experience in high-volume lead management and lead generation (eLeads preferred).
- Strong coaching training and development experience with sales staff.
- Proficient with CRM tools and Excel reporting.
- Exceptional verbal and written communication skills; detail-oriented with methodical clear documentation and no typos.
- Ability to analyze data identify trends and make actionable recommendations.
- Highly organized methodical and able to manage multiple priorities in a fast-paced environment.
- Must ensure strict adherence to all dealership playbook processes.
- Must be authorized to work in the U.S. and pass pre-employment screenings.
Additional Information :
Compensation (Draw / Commission):
- Performance-based earnings range: $7000 - $10000 / month
- Actual earnings depend on performance. High-performers who consistently meet and exceed store and corporate goals often earn well above this range.
Schedule:
- FULL TIME
- Sundays Always Off
- Saturday Availability Required
Perks & Benefits:
- Medical Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off that Grows with You
- Sundays Always Off
- Closed on Thanksgiving & Christmas
- Employee Pricing on Purchases & Leases
- Free & Discounted Gym Membership Options
- Exclusive Travel Deals on Hotels Rentals & Airfare
- Career Growth in a Fortune 500 Company
All your information will be kept confidential in accordance with EEO guidelines
Remote Work :
No
Employment Type :
Full-time