Measurement Analyst

SALARY: $60-65k

LOCATION: New York or Remote

Who are we

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencers game-changing proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok Snap YouTube and Meta.

We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 170 of the best talent in the industry working across Europe North America and the Middle East. From Google to Coca-Cola from Amazon to Microsoft and from TikTok to Meta - they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences.

Job Title

Measurement Analyst (Hybrid Open to Remote)

Reporting of the role

This role reports to the Associate Director of Measurement

Overview of the job

Were looking for a sharp detail-oriented Insights & Measurement Analyst to help shape how we evaluate the impact of influencer marketing this role youll partner closely with the Associate Director of Measurement to build a world-class measurement function - analyzing performance data identifying key themes in social content and helping translate creator-driven insights into business impact.

Youll be instrumental in evolving our internal measurement systems conducting thematic and sentiment analysis and supporting the delivery of clear compelling post-campaign reporting for our clients. If youre fluent in both the language of data and digital culture and youre excited by the idea of turning social buzz into business intelligence we want to hear from you.

3 best things about the job

• Work where data meets culture: Dig into the numbers and the memes - turning influencer content viral moments and audience sentiment from comment sections into insights that actually move the needle for brands.

• Help showcase creator stories: Your analysis helps shape the next big brand moments on TikTok Instagram and beyond - because behind every great campaign is an even greater insights report.

• Collaborate with creative minds: Work shoulder-to-shoulder with strategists creatives and client teams to dream up smarter campaigns and show off their impact with dashboards and stories that wow clients.

Measures of success

In the first few months you would have:

• Developed a strong understanding of the measurement studies in our toolbox with a focus on sentiment analysis brand lift and content effectiveness.

• Successfully scraped coded and charted data contributing to building world-class client-facing sentiment reports and decks.

• Helped organize archive and maintain historical campaign data to support our benchmarking initiatives.

• Been a part of all forms of creator measurement within our full funnel industry-leading toolkit.

Roles & Responsibilities:

• Support the development and refinement of our measurement infrastructure and analytics processes.

• Analyze campaign performance across social platforms using both qualitative and quantitative methods.

• Conduct creative effectiveness sentiment and thematic analysis of influencer content and audience responses.

• Collaborate with strategy client services and creative teams to deliver actionable insights and strategic recommendations.

• Help build and maintain dashboards benchmarks and reporting templates.

• Identify patterns and trends in social behavior that can inform future campaign planning.

• Assist in developing measurement frameworks tailored to brand goals and KPIs.

What you will need:

• 13 years experience in data analysis social listening or campaign measurement - ideally in a digital media or influencer-focused environment

• Familiarity with social media analytics tools (e.g. CreatorIQ Sprout Talkwalker or native platform tools)

• Experience with basic data manipulation and visualization (Excel Google Sheets Looker Tableau or similar)

• Strong writing and communication skills - you know how to turn numbers into a narrative

• Curiosity for internet culture creator trends and emerging social behaviors

• A collaborative mindset and a strong attention to detail

Bonus Points:

• Experience working in or adjacent to influencer marketing
• Comfort with natural language processing tools or basic coding (e.g. Python SQL)
• Exposure to brand lift studies or media mix modeling

A few of our core benefits:

• 401k Plan (eligible after your first 90 days of employment)

• Medical Dental & Vision plans provided with United Healthcare

• Career Framework approach to leveling to ensure our compensation and progression is competitive

• 22 days of Paid Time Off ( Federal Holidays which can be flexed to your needs)

• Office first hybrid approach with 2-3 days in our NY HQ (Flatiron)

• Yearly tenure celebrations

• Company wide offsites seasonal celebrations and events

For more information on our benefits perks and what makes us unique please visit our website here

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.