Paid Media Specialist â Google Ads Expert
Paid Media Specialist â Google Ads Expert
Posted on :
22-08-2025
Employer Active
1 Vacancy
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Job Description
Key Responsibilities
- Strategic Campaign Leadership
- Lead strategy execution and optimization of Google Ads campaigns across Search Shopping Display YouTube and Performance Max.
- Implement advanced targeting segmentation and remarketing strategies to maximize ROAS and customer lifetime value.
- Optimization & Innovation
- Continuously refine bidding strategies audience targeting ad copy and creatives based on data insights.
- Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.
- Stay ahead of Google Ads innovations and industry trends.
- Analytics Insights & Reporting
- Track and analyze KPIs (CTR CPC CPA ROAS conversion rate impression share) to guide decisions.
- Deliver actionable recommendations and growth strategies to the Marketing Director.
- Collaboration
- Partner with e-commerce merchandising and creative teams to ensure campaigns align with product priorities and promotions.
- Integrate Google Ads within omnichannel marketing initiatives.
- Budget Management
- Oversee significant monthly Google Ads budgets ensuring efficient allocation and continuous ROI improvement.
Qualifications :
Qualifications
- 3 years of hands-on high-budget Google Ads management experience in e-commerce or retail.
- Google Ads Certifications required; additional Google Analytics or Display/Shopping certifications are an asset.
- Expertise in PPC attribution models conversion tracking remarketing and audience segmentation.
- Proficient in GA4 Google Tag Manager and data visualization tools.
- Strong analytical and problem-solving skills.
- Bilingual (English/French) preferred but not mandatory.
Work Arrangement
- Remote-first role with 1 day per week required in-office at our Laval QC headquarters for collaboration and team alignment.
Additional Information :
Why Join Us
- Competitive salary.
- Comprehensive benefits package.
- Employee discounts on Linen Chest products.
- Flexible collaborative work environment with remote convenience.
- The opportunity to lead impactful campaigns for a respected Canadian retail brand.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Key Skills
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