Specialty Marketing Director
Specialty Marketing Director
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Job Description
At Westgate Resorts we enrich lives by creating exceptional vacation experiences and lifelong memories. The responsible for the leadership and execution of Westgates affiliate and partner marketing strategy to drive qualified vacation ownership leads increase resort tour bookings and generate incremental revenue. This role will build manage and optimize a portfolio of affiliate partners and third-party marketing relationships that support the companys vacation ownership objectives. They will oversee affiliate marketing and partner with the Digital Marketing team on affiliate relationship opportunities and channels and ensure all partnerships are aligned with Westgates brand values and business goals
Additionally the person must possess and adhere to the following core company values:
- Integrity
- Passion
- Work Ethic
Essential Duties and Responsibilities:
- Develop and lead the marketing partnerships that will produce leads that will result in vacation package bookings.
- Manage day-to-day program operations including partner onboarding performance management compliance monitoring and contract negotiations.
- Establish commission structures incentive programs and partnership terms to drive partner engagement and vacation package sales.
- Collaborate cross-functionally with Sales Digital Marketing Brand & Creative Legal Finance and Operations teams to ensure partnership strategies support organizational goals.
- Analyze performance data and KPIs to optimize campaign results improve lead quality and maximize return on investment.
- Develop marketing campaigns promotional offers and co-branded initiatives with partners.
- Stay current on marketing trends technologies competitive landscape and compliance regulations.
Qualifications :
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience:
- 10 years of progressive leadership experience in affiliate marketing digital partnerships or business development within the hospitality timeshare or travel industry.
- Proven success in building and managing affiliate programs with measurable revenue and lead generation impact.
- Experience in contract negotiations partnership management and affiliate operations.
- Demonstrated experience leading a team and working cross-functionally in a fast-paced environment
- Experience working in or supporting Timeshare Sales & Marketing and Call Center operations highly preferred.
Education & Certifications:
- Bachelors degree in Business Marketing Hospitality Management or a related field or equivalent relevant work experience.
- Masters degree in Business Administration (MBA) preferred.
Skills/Knowledge:
- Strong knowledge of affiliate marketing platforms networks and digital marketing best practices.
- Exceptional relationship management negotiation and communication skills.
- Analytical and data-driven mindset with experience in ROI analysis and affiliate performance
- optimization.
- Results-oriented with a focus on delivering qualified leads and revenue growth.
- Strong leadership mentoring and team development capabilities.
- Ability to manage multiple projects partnerships and priorities simultaneously.
- High level of integrity professionalism and attention to compliance standards.
- Proficiency in Microsoft Office Suite; experience with affiliate management systems CRM platforms and analytics tools preferred.
Supervisory Responsibilities:
Directly supervises team and carries out responsibilities in accordance with the organizations policies and applicable laws. Responsibilities include but are not limited to training planning assigning and directing work; appraising performance; rewarding and disciplining team members; addressing complaints and resolving problems.
Additional Information :
Why Westgate
- Comprehensive health benefits medical dental and vision
- Paid Time Off (PTO) vacation sick and personal
- Paid Holidays
- 401K with generous company match
- Get access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy and parental leave and adoption assistance
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life Disability Accident Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Member (i.e. hotels cruise resorts restaurants entertainment etc.)
- Advancement & development opportunities
- Community Involvement Programs
Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other protected status under federal state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process please email with the job title and the location of the position for which you are applying.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
