Head of Marketing
Head of Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a dynamic and results-driven Marketing Manager to own and execute the marketing strategy. This individual will be responsible for driving lead generation brand awareness website management and customer engagement across multiple marketing channels including social media email SMS content and digital advertising. This is a high-impact role that requires both strategic thinking and hands-on execution.
Duties:
Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.
Own and manage social media marketing including content creation engagement and paid social campaigns.
Plan and execute email and SMS marketing campaigns leveraging segmentation and automation tools to maximize reach and engagement.
Design and implement content marketing strategies including blog posts whitepapers case studies and video content.
Optimize marketing funnels landing pages and conversion pathways for lead generation and customer retention.
Collaborate with product teams to align marketing initiatives with business goals.
Analyze and report on key performance indicators (KPIs) to track marketing effectiveness and ROI.
Stay ahead of industry trends competitive landscape and best practices in healthcare AI digital marketing.
Qualifications :
Proven track record in omnichannel marketing including social media email SMS and content marketing.
Strong expertise in marketing automation tools.
Experience with SEO SEM PPC and paid social campaigns.
Ability to develop compelling messaging and positioning tailored to different audiences (healthcare providers administrators etc.).
Data-driven mindset with proficiency in analytics tools (Google Analytics HubSpot social media insights etc.).
Excellent communication and storytelling skills.
Entrepreneurial mindset with a passion for AI-driven healthcare solutions.
Additional Information :
Job Type:
Full-time
Hybrid (3 days WFH) (2 Days in office)
Must be able to commute to Boca Raton
Experience:
5 years of experience in B2B marketing in healthcare and AI-driven technology (Required)
Omnichannel marketing automation tools digital marketing & analytics (Required)
Education:
Bachelors Degree (Required)
eDerm provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
