App Marketing Specialist (Mobile UA & Growth Expert)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
Job Overview
Are you a mobile app marketing expert who thrives on data-driven growth performance creatives and scaling user acquisition We re seeking a high-performance App Marketing Specialist to join our growing remote team.
You ll be responsible for planning launching optimizing and scaling mobile ad campaigns across multiple platforms while testing creatives improving app store visibility and lowering CPI. This is a long-term recurring role with significant room for growth for results-focused professionals.
About the Company
We are a performance-first consultancy that helps app developers and publishers scale their products with expert-led strategies in growth monetization and retention. Our lean expert team partners across verticals like productivity health fitness and education building campaigns that don t just scale but convert profitably.
What You ll Be Doing
Design launch and manage high-performance mobile UA campaigns across Google Ads Apple Search Ads Meta TikTok Unity AppLovin and other DSPs.
Run creative testing cycles (video banners UGC-style ads) to discover winning concepts.
Leverage MMP tools (e.g. Adjust Appsflyer) and Firebase for attribution cohort analysis and forecasting.
Perform deep performance analysis (ROAS CPI LTV retention churn) to guide bid strategies and creative decisions.
Use tools like AppTweak MobileAction and Sensor Tower to analyze competitors and find keyword opportunities.
Recommend and execute A/B experiments on onboarding flows paywalls subscription pricing and in-app funnels.
Build and optimize funnels from first ad impression in-app purchase/subscription conversion.
Collaborate with product and creative teams to align messaging across paid organic and in-app channels.
Prepare concise reports with actionable insights from campaign analytics.
Requirements
2 years in mobile app marketing (UA or growth).
Proven success scaling UA campaigns with measurable ROI (e.g. reduced CPI improved ROAS increased LTV).
Strong skills in A/B testing and creative optimization across multiple ad platforms.
Familiarity with the full app funnel: install activation monetization retention.
Experience using Firebase Adjust AppTweak MobileAction Sensor Tower and ad dashboards (Meta/Google).
Solid understanding of subscription models onboarding UX and growth loops.
Excellent written and verbal communication skills (client-facing level).
Nice-to-Have
Experience with top-charting or high-DAU apps multilingual localization or TikTok/UGC ad formats.
Worked with early-stage startups or taken apps from soft launch to scale.
Familiarity with AI/GPT-powered creative testing or automation tools.
What You ll Get
Long-term ongoing projects.
100% remote async-first work style.
Collaborate with a lean expert team where your input matters.
Direct impact on client growth & app success.
Access to premium tools and resources.
Independent Contractor Perks
Permanent work-from-home setup.
Immediate hiring opportunity.
Steady freelance workload.
Candidates must provide their own computer and internet connection.
Handle their own taxes and benefits.
Professional fees are based on hourly rates determined by performance during the application process.
Job Code: ZR26632JOB
Mobile App Marketing Experience At least 2+ years in user acquisition (UA) or growth marketing for mobile apps. Proven UA Campaign Success Demonstrated ability to scale campaigns with measurable ROI (e.g., reduced CPI, improved ROAS, increased LTV). Multi-Platform Advertising Expertise Hands-on experience running UA campaigns on at least two major platforms (Google Ads, Apple Search Ads, Meta, TikTok, Unity, AppLovin, or similar DSPs). Analytics & Attribution Tools Practical experience with MMPs (e.g., Adjust, Appsflyer) and Firebase for tracking, attribution, cohort analysis, and forecasting. App Funnel Knowledge Solid understanding of the entire app lifecycle funnel: installs activation monetization retention. A/B Testing & Creative Optimization Skilled at running structured creative tests and data-driven experiments to optimize performance.
Education
Mobile App Marketing Experience At least 2+ years in user acquisition (UA) or growth marketing for mobile apps. Proven UA Campaign Success Demonstrated ability to scale campaigns with measurable ROI (e.g., reduced CPI, improved ROAS, increased LTV). Multi-Platform Advertising Expertise Hands-on experience running UA campaigns on at least two major platforms (Google Ads, Apple Search Ads, Meta, TikTok, Unity, AppLovin, or similar DSPs). Analytics & Attribution Tools Practical experience w
Company Industry
Specialty Trade Contractors
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
