Senior Social Media Manager (Parenting & Health)

Makati City - Philippines

Monthly Salary: Not Disclosed

Posted on: 22-08-2025

Vacancies: 1 Vacancy

Department:

Social Media

Job Summary

The Role

We are seeking a strategic and resilient Senior Social Media Manager to architect and drive the long-term vision for a thriving digital community for Filipino parents. This is a full-time leadership role for a professional who thrives in a dynamic high-stakes environment and can masterfully manage a broad and demanding scope.

You will be the driving force behind the entire social ecosystem owning the end-to-end strategy from insight generation and content planning to execution and optimization. You will be responsible for not just engaging an audience but building a loyal community driving tangible business results and leading a sophisticated multi-faceted social media presence.

Key Responsibilities

Community & Content Strategy: Design and execute long-term social roadmaps that foster authentic connection among Filipino parents. Lead content planning by mining social listening data and analytics to ensure all content is relevant and valuable.

Facebook Group Growth & Management: Take full ownership of launching moderating and scaling branded Facebook Groups. Develop and implement targeted member recruitment strategies to drive sustainable growth.

Paid Social Strategy & Agency Coordination: Develop the overarching strategy for using paid social to achieve key objectives such as website traffic and Facebook Group growth. Act as the primary liaison with our paid media agency partners providing them with clear strategic briefs to ensure campaign execution aligns with our community-building efforts.

Creator Engagement Strategy: Oversee the creator and influencer marketing strategy from identifying and briefing talent to managing long-term relationships ensuring authentic alignment with the parenting community.

Performance & Optimization: Set and track clear KPIs for engagement membership growth website traffic and sentiment. Relentlessly analyze performance data to iterate and optimize strategy on a continuous basis.

Client & Team Leadership: Serve as the day-to-day social expert for clients presenting strategy reporting results and driving next-level ideas. Mentor junior team members and champion a culture of experimentation and excellence.

Required Skills & Qualifications

5 years of progressive experience in social media management with a strong background in an agency or fast-paced brand environment.

Deep expertise in the Filipino parenting space with a nuanced understanding of the digital habits pain points and language of parents in the Philippines.

Proven track record of managing and scaling online communities with specific hands-on experience in Facebook Group growth and recruitment tactics.

A strong strategic understanding of paid social media and how it can be leveraged to drive traffic and conversions along with experience collaborating with media agencies.

A strong understanding of how to drive social-to-website traffic and measure success through the conversion funnel.

Solid experience in the creator/influencer engagement space from strategy to execution.

Exceptional resilience and composure with a proven ability to thrive under pressure and manage a high-volume workload and a broad scope of responsibilities without sacrificing quality.

A data-driven and highly strategic mindset with the ability to turn analytics into a clear actionable roadmap.

Why Join Us

Strategic Ownership & Impact: This is not a project. You will own and shape the long-term social playbook for a flagship community making a direct and lasting impact.

High-Paced High-Growth Environment: We are a high-performance team that celebrates bold ideas and fearless experimentation. This is a place to accelerate your career among the best in the industry.

Competitive Package: We offer a market-leading salary comprehensive benefits and dedicated support for your professional development.

Flexible & Collaborative Work: Enjoy the flexibility of a hybrid remote setup while collaborating in person with a dynamic team in our Makati hub.

Required Experience:

Manager

The RoleWe are seeking a strategic and resilient Senior Social Media Manager to architect and drive the long-term vision for a thriving digital community for Filipino parents. This is a full-time leadership role for a professional who thrives in a dynamic high-stakes environment and can masterfully ...

The Role

Key Responsibilities

Community & Content Strategy: Design and execute long-term social roadmaps that foster authentic connection among Filipino parents. Lead content planning by mining social listening data and analytics to ensure all content is relevant and valuable.

Facebook Group Growth & Management: Take full ownership of launching moderating and scaling branded Facebook Groups. Develop and implement targeted member recruitment strategies to drive sustainable growth.

Paid Social Strategy & Agency Coordination: Develop the overarching strategy for using paid social to achieve key objectives such as website traffic and Facebook Group growth. Act as the primary liaison with our paid media agency partners providing them with clear strategic briefs to ensure campaign execution aligns with our community-building efforts.

Creator Engagement Strategy: Oversee the creator and influencer marketing strategy from identifying and briefing talent to managing long-term relationships ensuring authentic alignment with the parenting community.

Performance & Optimization: Set and track clear KPIs for engagement membership growth website traffic and sentiment. Relentlessly analyze performance data to iterate and optimize strategy on a continuous basis.

Client & Team Leadership: Serve as the day-to-day social expert for clients presenting strategy reporting results and driving next-level ideas. Mentor junior team members and champion a culture of experimentation and excellence.

Required Skills & Qualifications

5 years of progressive experience in social media management with a strong background in an agency or fast-paced brand environment.

Deep expertise in the Filipino parenting space with a nuanced understanding of the digital habits pain points and language of parents in the Philippines.

Proven track record of managing and scaling online communities with specific hands-on experience in Facebook Group growth and recruitment tactics.

A strong strategic understanding of paid social media and how it can be leveraged to drive traffic and conversions along with experience collaborating with media agencies.

A strong understanding of how to drive social-to-website traffic and measure success through the conversion funnel.

Solid experience in the creator/influencer engagement space from strategy to execution.

Exceptional resilience and composure with a proven ability to thrive under pressure and manage a high-volume workload and a broad scope of responsibilities without sacrificing quality.

A data-driven and highly strategic mindset with the ability to turn analytics into a clear actionable roadmap.

Why Join Us

Strategic Ownership & Impact: This is not a project. You will own and shape the long-term social playbook for a flagship community making a direct and lasting impact.

High-Paced High-Growth Environment: We are a high-performance team that celebrates bold ideas and fearless experimentation. This is a place to accelerate your career among the best in the industry.