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Job Location drjobs

Chennai - India

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description


Job Title: Braze Analyst & Platform Configuration Specialist (Retail)

About the Role:
We re seeking a Braze Analyst & Platform Configuration Specialist to support our CRM and Marketing Tech team in delivering personalized data-driven customer experiences. You ll help configure and manage the Braze platform build campaigns and ensure accurate data flows across our retail systems to enable smarter omnichannel engagement.


Key Responsibilities:

  • Build and manage Braze campaigns (Email SMS Push In-App Content Cards).
  • Use Liquid HTML and basic JS for personalization.
  • Configure Canvases user attributes custom events and segments.
  • Collaborate with Marketing and Data teams to ensure data accuracy and campaign success.
  • Monitor Braze platform performance troubleshoot issues and suggest optimizations.


What You ll Bring:

  • 2 4 years of Braze experience in CRM or campaign ops roles.
  • Strong knowledge of campaign setup segmentation and personalization.

Background in retail or eCommerce environments and familiarity with retail or eCommerce data flows.

  • Working knowledge of HTML Liquid and basic SQL.
  • Excellent collaboration and attention to detail.


Bonus:

  • Braze Certification(s)
  • Experience with Sales Force Marketing Cloud or any loyalty platforms




Job Title: Braze Analyst & Platform Configuration Specialist (Retail) About the Role: We re seeking a Braze Analyst & Platform Configuration Specialist to support our CRM and Marketing Tech team in delivering personalized, data-driven customer experiences. You ll help configure and manage the Braze platform, build campaigns, and ensure accurate data flows across our retail systems to enable smarter, omnichannel engagement. Key Responsibilities: Build and manage Braze campaigns (Email, SMS, Push, In-App, Content Cards). Use Liquid, HTML, and basic JS for personalization. Configure Canvases, user attributes, custom events, and segments. Collaborate with Marketing and Data teams to ensure data accuracy and campaign success. Monitor Braze platform performance, troubleshoot issues, and suggest optimizations. What You ll Bring: 2 4 years of Braze experience in CRM or campaign ops roles. Strong knowledge of campaign setup, segmentation, and personalization. Background in retail or eCommerce environments and familiarity with retail or eCommerce data flows. Working knowledge of HTML, Liquid, and basic SQL. Excellent collaboration and attention to detail. Bonus: Braze Certification(s) Experience with Sales Force Marketing Cloud, or any loyalty platforms

Employment Type

Full Time

Company Industry

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