Industrial Channel Specialist
Industrial Channel Specialist
Posted on :
15-08-2025
Employer Active
1 Vacancy
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Job Description
Industrial in Brand Manufactures
- Map strategic client profiles (e.g. large-scale brand manufacturers packaging goods innovators) and align solutions to their operational and R&D needs.
- Develop co-branded marketing campaigns communication calendar and annual promotional plans to drive adoption of specialized ingredients (e.g. preservative-free solutions tailored packaging or pack-size).
- Collaborate with baking center to create client-specific product formulations and pricing strategies that enhance long-term partnerships.
- Routine customer visit and design full year customer marketing plan aligned with sales and BC.
- Other tasks assigned by line managers.
Qualifications :
- Bachelors degree in Marketing Business or Food Science; MBA preferred.
- 10 years of experience in B2B channel marketing preferably in FMCG food ingredients or related industries.
- Proven expertise in customer segmentation trade marketing omni channel events execution.
- Strong understanding of bakery industry dynamics including Western/Chinese bakery trends OEM operations and foodservice demands.
- Proficiency or familiar in the operation of the sales and technical support teams
- Exceptional leadership negotiation and stakeholder management skills.
- Fluency in English and Mandarin required.
Additional Information :
Lesaffre Values
Know understand and demonstrate the Lesaffre values of
- TRUST
- ENTREPRENEURSHIP
- PASSION
- HUMILITY AND
- RESPECT with work colleagues and business partners.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Department / Functional Area
Key Skills
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