Senior Channel Trade Marketing Supervisor, HP
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
Key Accountabilities/Responsibilities 工作职责:
1. 医院渠道学术会议管理与运营
- 项目策划与执行 独立负责区域内科室会城市会等中小型学术会议的全流程管理包括预算申请讲者沟通物料准备现场执行及会后复盘数据记录核销等
- 专家网络维护 建立并维护区域内核心KOL关键意见领袖及讲者库保持良好互动传递最新学术信息为学术活动提供智力支持
- 内容支持 协同医学部市场部确保会议内容的科学性合规性与吸引力将复杂的医学信息转化为易于医生理解的学术内容
- 效果评估 跟踪会议效果收集反馈通过数据分析评估会议ROI投资回报率并持续优化会议形式与内容
- 2. 患者教育项目策划与落地
- 项目设计 基于产品特性和患者需求策划线上线下相结合的患者教育项目如患教会疾病知识科普患者支持项目等
- 跨部门协作 与销售团队市场团队紧密合作筛选重点医院推动患者教育项目在医院的落地执行
- 材料开发 协同制作通俗易懂合规的患者教育材料如手册海报短视频等提升患者对疾病的认知和规范化治疗的依从性
- 合规管理 严格遵守公司合规政策及行业法规确保所有患者教育活动在阳光下运行规避潜在风险
- 3. 渠道支持与日常运营
- 数据管理 负责相关活动数据的收集整理与分析定期提交工作报告为决策提供数据支持
- 预算控制 精细化管理活动预算确保费用在可控范围内并合理使用
- 市场洞察 关注竞品动态及行业政策变化及时反馈市场信息为部门策略调整提供参考
Qualifications / Requirements (Education / Experience / Competencies) 申请资格 / 职位要求(教育背景 / 工作经验 / 知识与技能)
- 医药生物学市场营销工商管理等相关专业本科及以上学历1-3年医药行业市场部销售部或医学部相关工作经验
- 有独立策划和执行学术会议或患者教育项目经验者优先
- 熟悉医院运作模式及医药营销合规要求者优先
Job Posting End Date
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Manager
Key Skills
- Adobe Analytics
- Marketing
- Customer Service
- Computer Skills
- Marketing Automation
- Microsoft Word
- Mobile Marketing
- Trello
- HubSpot
- Martech
- Event Marketing
- Leadership Experience
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
