Content Strategy & Execution
- Build and manage a strategic platform-native content calendar aligned with our clients brand cultural moments and channel best practices
- Translate high-level vision into actionable programming across Instagram TikTok LinkedIn YouTube and Reddit
- Curate and produce content that celebrates SMB stories embraces UGC contributes to cultural conversations and showcases brand/data insights
- Launch and operationalize flagship organic social programs (e.g. storytelling series creator spotlights team challenges)
Community Building & Influencer Engagement
- Develop and maintain a network of customer influencers employee advocates and SMB creators
- Lead influencer outreach relationship management and content collaboration to boost community participation and brand visibility
- Spark engagement and real participation through storytelling rituals and community-first campaigns
Cross-functional Collaboration
- Work closely with Brand Communications and Lifecycle teams to align messaging and amplify the integrated campaign
- Share learnings and performance data to help shape strategy and refine creative based on what resonates most
Performance & Iteration
- Define KPIs for organic content and community initiatives
- Track performance and audience behavior to inform test-and-learn cycles
Stay scrappy: optimize quickly scale what works and sunset what doesnt
Qualifications :
Experience / Skills:
- 58 years of experience in social media community management or influencer marketing
- Strong writing and content creation chops with a pulse on platform trends memes and cultural cues
- Portfolio or examples of social-first campaigns that drive brand advocacy and community engagement
- Confident working with SMB creator or service-based audiences
- Familiarity with content scheduling tools analytics dashboards and influencer management platforms
Key Characteristics:
- Strategic but hands-on can set the roadmap and also execute on daily posts
- Creative and culture-savvy with strong instincts for what performs across channels
- Comfortable building from scratch in a fast-paced evolving environment
- Organized and self-sufficient with the ability to juggle multiple workstreams
- Driven by purpose passionate about elevating small business voices and team stories
Additional Information :
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract