drjobs SEO & PPC Expert

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Job Location drjobs

Lahore - Pakistan

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Requirements:

  • Strong knowledge of Google Ads GA4 and SEO tools (Ahrefs SEMrush Moz etc.).
  • Analytical mindset with a focus on ROI.
  • Bonus if Google Ads/Analytics certified.
  • Ability to plan run and optimise SEO & PPC campaigns across Google Ads Facebook Ads and LinkedIn Ads.
  • Skilled in keyword research competitor analysis and performance reporting.
  • Proven capability to improve website visibility rankings and conversions.

Responsibilities:

  • Carry out an initial SEO audit to identify gaps and opportunities.
  • Conduct keyword research competitor analysis and evaluate market trends.
  • Optimise website content meta tags site structure and internal linking for better search visibility.
  • Manage technical SEO aspects such as crawlability indexation page speed and schema markup.
  • Develop and implement local SEO strategies to boost visibility in targeted geographic areas.
  • Build and execute white-hat link-building strategies.
  • Track and monitor performance using tools like Google Analytics Google Search Console SEMrush Ahrefs or Moz.
  • Provide weekly and monthly SEO reports with ongoing optimisation and maintenance.
  • Plan create and optimise PPC campaigns on Google Ads (Search & Display) LinkedIn Meta and other platforms.
  • Perform keyword research and structure high-performing ad groups.
  • Write compelling ad copy and collaborate with design teams for creatives.
  • Manage budgets and bids to maximise ROI and maintain a low CPL (Cost Per Lead).
  • Monitor campaign performance A/B test ads and optimise landing pages.
  • Deliver detailed performance reports with actionable recommendations.
  • Demonstrate excellent communication skills and a collaborative attitude.
  • Remain punctual organised and strategic in problem-solving.
  • Stay self-driven and quick to learn new tools and trends.

Employment Type

Full Time

Company Industry

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