Digital Lead

Position Description:

Title: Digital Lead
Location: Bangalore
Shift: Day Shift
Experience: 68 years of experience in digital marketing with a proven track record in social media management content strategy and other MarTech tools

Role Overview

The Digital Business Partner will play a key role in advancing CGI s digital marketing efforts across the APAC region. Based in Bangalore this individual will support global Marketing and Communications goals through strategic use of digital platforms with a strong focus on employee engagement recruitment marketing and brand visibility.

They will collaborate closely with internal stakeholders and senior leadership to deliver high-impact digital campaigns manage website content and drive regional adoption of global digital initiativesincluding HubSpot social media advocacy and influencer marketing.
Key Responsibilities:
Digital Strategy & Execution

Supports the implementation of CGI s digital marketing strategy across APAC using platforms such as social media and HubSpot.

Develops and executes recruitment marketing campaigns to enhance brand visibility and attract top talent.

Owns the APAC social media strategy creating comprehensive campaign plans managing content production and overseeing performance reporting.

Manages and curates website content in alignment with CGI s brand standards and messaging priorities.

Collaborates with internal teams to develop content that highlights employee stories company culture and job opportunities.
Analytics Insight & Optimization

Provides regular performance reports and insights to leadership leveraging analytics to inform future strategy.

Tracks and analyzes social and website metrics to identify trends uncover opportunities and make data-driven decisions.

Utilizes HubSpot for audience segmentation campaign automation and conversion tracking.
Advocacy & Engagement

Leads the rollout of the employee advocacy program in APAC offering training and content support to promote participation.

Contributes to leadership branding and thought leadership development aligning with global positioning.

Supports global influencer marketing programs helping identify brand advocates and digital partners.
Stakeholder Collaboration

Acts as a strategic advisor to business leaders on digital communication opportunities and challenges.

Works with subject matter experts to build and manage an editorial calendar for digital content.
2025 CGI Inc. Internal 2

Collaborates with the global digital network ensuring APAC initiatives are well-represented and aligned.

Provides guidance and mentorship to regional marketing teams adapting digital solutions to meet local business needs.
Governance & Quality
Upholds CGI s brand and digital standards ensuring consistency compliance and quality across all content.
Presents digital strategies and performance updates to regional and global stakeholders.
Ensures timely completion of CGI corporate requirements such as training timesheets and administrative tasks.
Success Metrics
Growth in digital engagement and reach across APAC channels
Effectiveness of campaigns in supporting recruitment and engagement goals
Stakeholder satisfaction with digital support and strategy alignment
Quality consistency and timeliness of digital content and reporting
Candidate Profile
68 years of experience in digital marketing with a proven track record in social media management content strategy and other MarTech tools
Strong understanding of the digital candidate journey and talent engagement best practices
Skilled in website content management systems and optimizing user experience
Creative thinker with excellent judgment and problem-solving skills
Strong analytical mindset and comfortable presenting data-driven insights
Experience working in cross-functional fast-paced environments
Professional demeanor with executive presence and communication finesse
Bachelors or Master s degree in Marketing Communications or a related field

Skills:

• Communications Management
• Digital Marketing
• Marketing Strategy & Policy
• Project Management

What you can expect from us:

Together as owners lets turn meaningful insights into action.

Life at CGI is rooted in ownership teamwork respect and belonging. Here youll reach your full potential because

You are invited to be an owner from day 1 as we work together to bring our Dream to life. Thats why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our companys strategy and direction.

Your work creates value. Youll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas embrace new opportunities and benefit from expansive industry and technology expertise.

Youll shape your career by joining a company built to grow and last. Youll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

Come join our teamone of the largest IT and business consulting services firms in the world.