CRM Analyst (m/f/d)
CRM Analyst (m/f/d)
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Job Description
Explore a new world of possibilities
Your future contribution
We are looking for a data-savvy and motivated analyst to support our retention efforts. You will work closely with Data Science Product Engineering and Marketing teams to increase the Customer Lifetime Value (CLV) through insights optimizations and continuous improvement of our CRM and product activities (email push user journeys feature development). This is a hands-on analytical role with exposure to real business impact.
How youll add value
- Analyze user behavior retention and marketing effectiveness across email and push campaigns in partnership with the product team.
- Collaborate with cross-functional stakeholders to identify and implement improvements across CRM systems content and targeting strategies.
- Drive user segmentation efforts and define corresponding funnels and incentives (e.g. re-engagement re-booking churn prevention and recovery rewards).
- Conduct root-cause analyses for underperforming campaigns and provide actionable recommendations.
- Track KPIs report anomalies and identify optimization opportunities based on performance data.
- Participate in A/B testing setup tracking and post-analysis deriving statistically valid conclusions.
- Visualize and communicate insights effectively through dashboards and presentations.
- Translate business needs into structured requirements for tech and data teams supporting QA and validation.
Youll be successful in this role if you
- 3 years of experience in data analysis or related roles.
- Basic understanding of user retention concepts and a strong motivation to grow in this area.
- Foundational SQL skills and experience working with data visualization tools (e.g. Power BI Tableau Superset).
- Analytical mindset with the ability to extract insights and detect trends or anomalies.
- Exposure to A/B testing and basic understanding of statistical significance.
- Strong communication and storytelling skills comfortable presenting findings and engaging in constructive discussions.
- Ability to translate business needs into actionable data tasks.
- Curiosity proactiveness and a willingness to ask questions and explore alternative solutions.
- Proficiency in written and verbal English and German.
- Creativity in content or campaign suggestions and attention to detail in QA.
- Experience with customer engagement platforms (e.g. Braze Salesforce etc.).
- Prior experience with email and push marketing.
- Love for details and commitment to data quality.
Note: We operate a rolling recruitment approach - no deadlines just opportunities. Should the volume of applications become too high we might briefly remove this posting to provide our hiring team the space for thorough and unbiased review. The role will be made available again if we decide were still looking for the right fit.
What we offer
Your journey with HomeToGo is a two way street - weve got you covered! We offer a diverse variety of benefits to enable your career development and make HomeToGo a great place to work including:
- Fair compensation and equity: Competitive salary and stock options plus visa sponsorship and relocation support if youre joining from abroad.*
- Time off and flexibility:27 vacation days plus one extra per year of tenure (up to 32). Hybrid setup with up to 50% remote work annually including from abroad.
- Dog-friendly offices: Bring your four-legged friend along our offices welcome well-behaved dogs.
- Learning and development:German classes masterclasses workshops and cross-team mentorship to support your growth.
- Mobility perks: Monthly subsidy for the Deutschland-Ticket (nationwide public transport) and tax-advantaged bike leasing via salary conversion.
- Travel benefits: Discounts on vacation stays via our HomeToGoFriends program for you friends and family. Plus exclusive deals with travel providers through theTravel Industry Card.
- Wellbeing support: Access to psychological support and mental health resources plus subsidized fitness via Wellhub.
- Union Berlin partnership: 20% off official fan gear and other exclusive sponsor perks.
- Climate commitment: CSRD-compliant proud member of Leaders for Climate Action partnering with Plan A to set and track the Groups carbon footprint.
- And more: Were always evolving our benefits to support what matters most to our team.
*Certain conditions apply.
Check out what your future colleagues have said about us on Glassdoor and Kununu!
Protect Yourself From Recruitment Scams
At HomeToGo we care deeply about the integrity of our hiring process and the safety of our candidates. Please note:
- All legitimate job opportunities are listed on our official Careers Page.
- Any communication from us will come from an@ email address.
About us
HomeToGo is the SaaS-enabled marketplace with the worlds largest selection of vacation rentals listing millions of offers from thousands of trusted partners including Vrbo and TripAdvisor. From vacation homes cabins beach houses apartments condos house boats castles farm stays and everything in between HomeToGo combines price destination dates and amenities to find the perfect accommodation for any trip worldwide.
Founded in 2014 HomeToGo operates localized apps & websites in more than 30 countries across Europe North America South America Australia and Asia-Pacific. HomeToGo also operates brands such as AMIVAC atraveo Casamundo e-domizil EscapadaRural Kurzurlaub Kurz Mal Weg and Wimdu.
HomeToGo is an Equal Opportunity Employer committed to hiring and nurturing exceptional talent representing various backgrounds perspectives and skills. We are authentically candid and open-minded fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications merit and business needs. We do not discriminate against race ethnic origin gender sexual orientation religion political ideological or religious views disability or age.
We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you arent completely confident that your experiences fit the job description criteria. We would really love to get to know you!
Required Experience:
IC
Employment Type
Full-Time
