Influencer Marketing Manager

Join our dynamic and innovative gaming company thats passionate about creating immersive and cutting-edge gaming experiences. We pride ourselves on a culture of creativity collaboration and a commitment to pushing the boundaries of gaming. If youre a highly motivated and skilled specialist passionate about the gaming industry we want you to join our team. Discover a workplace that combines the thrill of entertainment with a supportive and rewarding environment.

We are currently seeking an experiencedInfluencer Marketing Managerto join our growing marketing team and help us leverage influential content creators and personalities to drive user acquisition engagement and brand loyalty within the online gaming space and sports betting space. This is a full-time IN OFFICE position located in Torontos west-end Concord Ontario.

As the Influencer Marketing Manager you will be responsible for developing and executing strategic influencer marketing campaigns that align with our companys business objectives and resonate with our target sports betting and iGaming audience. You will identify evaluate and onboard the right influencers and content creators to effectively reach and activate our user base across multiple digital and social media channels.

Key Responsibilities:
Develop and implement a comprehensive influencer marketing strategy that supports our overall marketing and brand initiatives
Research identify and vet influential content creators streamers athletes and personalities within the sports betting esports and iGaming communities
Negotiate and manage contractual agreements with selected influencers including defining scopes of work compensation and performance KPIs
Collaborate closely with the creative content and social media teams to develop high-quality assets and campaigns leveraging influencer content and endorsements
Monitor and analyze the performance of influencer marketing campaigns providing regular reporting and recommendations for optimization
Stay up-to-date on the latest influencer marketing trends best practices and creative strategies within the iGaming and sports betting industries
Ensure influencer activations and content adhere to all applicable regulations compliance guidelines and brand guidelines

Requirements
3 years of experience in influencer marketing preferably within the iGaming sports betting or related entertainment/media industries
Proven track record of successful influencer campaigns that drove measurable results in user acquisition engagement and brand awareness
Exceptional networking and relationship-building skills with the ability to effectively collaborate with a wide range of internal and external stakeholders
In-depth understanding of the sports betting iGaming and online entertainment landscape including popular content creators platforms and industry trends
Proficient in campaign performance analysis and reporting with a data-driven approach to optimizing influencer strategies
Strong communication and presentation skills with the ability to convey complex ideas and recommendations clearly and concisely
Familiarity with relevant regulations compliance requirements and best practices in the iGaming/sports betting industry
Thorough understanding of the online casino industry including regulatory requirements responsible gaming practices player behaviour and community dynamics.

Why Join Us
Exciting projects using cutting-edge technologies
Collaborative and supportive work environment
Competitive salary and bonuses
Opportunities for career development growth and advancement
Fantastic company events
Benefits including extended healthcare dental care vision care and disability insurance
On-site leisure facilities
On-site parking

Elena Ricci


Experience:

Manager