Creative Brand Content Manager - Topshop/Topman
Creative Brand Content Manager - Topshop/Topman
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Job Description
TOPSHOP and TOPMAN are iconic British fashion brands with over 60 years of heritage and a global customer base of 2 million through the ASOS platform. With creativity and innovation at our core were on a mission to unlock the best of fashion for everyone.
Following a Joint Venture between ASOS and HEARTLAND were building a dedicated team to drive the next chapter of growth. Combining ASOSs scale with the agility of standalone brands were expanding our retail footprint - including the launch of and new wholesale partnerships - making this a defining moment to join the journey.
The Role
Were looking for a content marketing expert to lead the creation and delivery of bold engaging brand content across social media and in-store activations. Youll work closely with ASOS Studios and Creative Services to ensure consistency in brand storytelling while exploring new ways to drive customer engagement and loyalty for the iconic TOPSHOP and TOPMAN brands.
Youll be part of a collaborative team of customer and marketing professionals working cross-functionally with design product and trading to support full-funnel marketing activity and bring the brand to life across every touchpoint.
What youll be doing...
- Lead the planning and delivery of brand content across social media and in-store ensuring every piece reflects the distinct identity of TOPSHOP/TOPMAN.
- Manage budgets effectively aligning spend to activity that drives key brand and performance KPIs.
- Monitor content performance and scale solutions that elevate engagement and exceed expectations.
- Stay ahead of emerging trends and technologies championing innovation and testing across channels.
- Shape and evolve the editorial tone of voice in partnership with the wider customer and marketing team.
We believe being together in person helps us move faster connect more deeply and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow create and succeed.
Qualifications :
Who wed like to meet...
Youre a proactive and creative content marketer with a passion for digital storytelling and a strong portfolio to match. You understand how to craft engaging brand messages across multiple formats and channels and youre confident using data to guide decisions. You thrive in collaborative environments and enjoy working cross-functionally to bring ideas to life.
Key experience and skills:
- Proven ability to create innovative content that drives engagement across digital and social platforms.
- Strong understanding of social media algorithms trends and best practices.
- Experience with content performance analysis and optimisation.
- Skilled in social media management tools and video editing software.
- Excellent communication and collaboration skills with experience working across marketing design product and trading teams.
If you want to help define how the next generation discovers TOPSHOP and TOPMAN then apply now!
Additional Information :
Whats in it for you
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
